What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Commercialization Courses - Learn Commercialization Online

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University of Maryland, College Park

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

Status: Free Trial

University of Maryland, College Park

Intellectual Property for Entrepreneurs

Skills you'll gain: Intellectual Property, Entrepreneurship, Business Planning, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy, Legal Risk, Commercialization, Registration

Status: Free Trial

University of Pennsylvania

Entrepreneurship 2: Launching your Start-Up

Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, Business Strategy, Strategic Partnership, Intellectual Property, New Product Development, Team Management, Business Modeling, Presentations, Professional Networking, Equities, Recruitment Strategies

Johns Hopkins University

Introduction to Digital Health Entrepreneurship

Skills you'll gain: Health Technology, Telehealth, Health Systems, Healthcare Industry Knowledge, Health Care, Medical Terminology, Health Policy, Health Informatics, Entrepreneurship, Payment Systems, Medicare, Innovation, Data-Driven Decision-Making

Status: Free Trial

University of Pennsylvania

Entrepreneurship 4: Financing and Profitability

Skills you'll gain: Entrepreneurial Finance, Business Valuation, Entrepreneurship, Private Equity, Business Modeling, Financial Modeling, Finance, Sales Presentations, Investments, Financial Analysis, Mergers & Acquisitions, Fundraising and Crowdsourcing, Presentations, Business Development, Business Strategies, Cash Flows, Customer Retention, Innovation

Status: Free Trial

University of Maryland, College Park

Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

Skills you'll gain: Innovation, Internal Auditing, Internal Communications, Corporate Strategy, Overcoming Objections, Organizational Strategy, Organizational Structure, Organizational Change, Business Strategies, Entrepreneurship, Culture Transformation, Auditing, New Business Development

Status: Free Trial

University of Maryland, College Park

Financing and Profiting from Innovation for Corporate Entrepreneurs

Skills you'll gain: Entrepreneurial Finance, Business Valuation, Proposal Development, Corporate Finance, Financial Modeling, Financial Statements, Corporate Accounting, Project Finance, Business Metrics, Return On Investment, Financial Management, Financial Analysis, Cash Flows, Presentations, Innovation

Status: Free Trial

University of Colorado Boulder

Forming, Funding, and Launching a Technology Startup Company

Skills you'll gain: Entrepreneurial Finance, Business Planning, Growth Strategies, Intellectual Property, Entrepreneurship, Financial Modeling, Technology Strategies, Legal Risk, Business Ethics, Finance, Business Modeling, Revenue Forecasting, Business Strategies, New Business Development, Business Valuation, Financial Planning, Commercial Laws, Fundraising, Cash Flows, Due Diligence

Status: Free Trial

EIT Digital

Capstone Value Creation through Innovation

Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis

Status: Free Trial

University of Maryland, College Park

Entrepreneurship Capstone

Skills you'll gain: Customer Analysis, Business Planning, Sales Pipelines, Sales Strategy, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills

Status: Free Trial

University of Maryland, College Park

Developing the Opportunity for Corporate Entrepreneurs

Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Market Analysis, Decision Making

University of California San Diego

Algae Biotechnology

Skills you'll gain: Life Sciences, Environmental Issue, Corporate Sustainability, Regulatory Requirements, Chemical and Biomedical Engineering, Biochemistry, Commercialization, Regulatory Affairs, Company, Product, and Service Knowledge, Production Process, New Product Development, Product Development, Environmental Engineering, Molecular, Cellular, and Microbiology, Biology, Innovation

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