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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,175 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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1626 - 1638 of 1,638 Reviews for The Strategy of Content Marketing

By Eric L

•

Jun 30, 2023

This course was more about the instructor and advertising Copyblogger Media than the actual content. I did not find it engaging or entertaining.

By Qazi U F

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Apr 11, 2025

not worth it, totally readable. it's better if it would be video based as THE COURSE NAMED AS CONTENT MARKETING WHICH IS RELATED TO VISUALS.

By Vanesa Z

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Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

By Mr k

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Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable

By Bianca D

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Jun 22, 2023

O curso deveria ser mais dinamico, acho que enrola demais até chegar ao conteúdo, sem falar que a narraçao é muito calma.

By Sayda D

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Jun 29, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

By kolawole s

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May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

By L. Z P

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Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

By Krisztian K

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Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

By K56 N A T

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Sep 16, 2022

The teacher tries to promote for Copyblogger

By Araceli A

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May 20, 2025

porque no me deja finalizar?

By Tarek A

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Sep 6, 2023

there is no certificate

By Adrash S

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Aug 9, 2024

bad experience