UX Research and Information Architecture
This course is part of IBM UI/UX Designer Professional Certificate
Instructors: Richa Arora +1 more
Included with 
Recommended experience
What you'll learn
Use qualitative and quantitative methods to generate actionable research insights
Create personas, user needs, and journey maps to align with user goals
Apply UX research throughout the product lifecycle, including A/B and accessibility testing
Design intuitive content structures using IA principles, including sitemaps and navigation systems
Details to know
Add to your LinkedIn profile
Build your Design and Product expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
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Frequently asked questions
UX research helps designers understand user behaviors, needs, and pain points. It informs design decisions and ensures the product is built with real users in mind.
IA is the practice of organizing and structuring content so users can find what they need easily. It includes sitemaps, navigation, and labeling systems.
No prior experience is required. The course covers all foundational research and IA methods through practical, beginner-friendly instruction.