IBM
IBM AI Product Manager Professional Certificate
IBM

IBM AI Product Manager Professional Certificate

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 3 months or less.

Daniel C. Yeomans
Matt Versdahl
Skill-Up EdTech Team

Instructors: Daniel C. Yeomans +4 more

32,437 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.6

(955 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.6

(955 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients

  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

  • Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems

  • Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Skills you'll gain

  • Category: Commercialization
  • Category: Stakeholder Engagement
  • Category: Artificial Intelligence
  • Category: Product Management
  • Category: Innovation
  • Category: Artificial Intelligence and Machine Learning (AI/ML)
  • Category: ChatGPT
  • Category: New Product Development
  • Category: Prompt Engineering
  • Category: Product Development
  • Category: Product Planning
  • Category: Large Language Modeling

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

Prepare for a career in Product Management

  • Receive professional-level training from IBM
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from IBM
  • Qualify for in-demand job titles: Product Manager, AI Product Manager
$82,000+
median U.S. salary for Product Management
¹
145,000+
U.S. job openings in Product Management
¹

Professional Certificate - 10 course series

What you'll learn

  • Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

  • Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

  • Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

  • Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Skills you'll gain

Category: Financial Analysis
Category: Risk Management
Category: Product Strategy
Category: Product Roadmaps
Category: Marketing Strategies
Category: User Requirements Documents
Category: Agile Product Development
Category: Market Research
Category: Business Planning
Category: Product Planning
Category: New Product Development
Category: Market Analysis
Category: Project Management Life Cycle
Category: Product Lifecycle Management
Category: Product Management
Category: Team Building
Category: Competitive Analysis

What you'll learn

  • Apply essential communication and collaboration skills critical to product success

  • Develop interpersonal and business skills essential for product management

  • Analyze various product management communication challenges and identify the impact of communication styles

  • Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations

Skills you'll gain

Category: Product Lifecycle Management
Category: Product Strategy
Category: Project Management
Category: Product Roadmaps
Category: Product Management
Category: Stakeholder Management
Category: Product Development
Category: Value Propositions
Category: Portfolio Management
Category: Market Research
Category: New Product Development

What you'll learn

  • Identify the product concept using tools and techniques

  • Perform a product external assessment and internal assessment and record your findings in a SWOT template

  • Analyze market and solution requirements and develop a market requirements document (MRD)

  • Develop a product roadmap and perform a financial analysis using a business case

Skills you'll gain

Category: Innovation
Category: Product Strategy
Category: Strategic Communication
Category: Business Development
Category: Product Planning
Category: New Product Development
Category: Market Analysis
Category: Product Lifecycle Management
Category: Product Management
Category: Stakeholder Management
Category: Stakeholder Engagement
Category: Leadership
Category: Communication
Category: Team Building
Category: Competitive Analysis

What you'll learn

  • Develop a comprehensive product development and launch checklist to enhance success potential

  • Define the required key pre-launch and post launch planning activities to ensure market readiness

  • Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed

  • Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase

Skills you'll gain

Category: Prompt Engineering
Category: Product Lifecycle Management
Category: Generative AI
Category: Product Management
Category: Technical Product Management
Category: Customer experience improvement
Category: Ideation
Category: Product Improvement
Category: ChatGPT
Category: Artificial Intelligence
Category: Microsoft Copilot
Category: Ethical Standards And Conduct

What you'll learn

  • Explain the fundamental concepts and applications of AI in various domains.

  • Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.

  • Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.

  • Design a generative AI solution for an organizational challenge, integrating ethical considerations.

Skills you'll gain

Category: Product Strategy
Category: Product Lifecycle Management
Category: Generative AI
Category: Product Management
Category: Return On Investment
Category: Product Development
Category: Technical Product Management
Category: Commercialization
Category: Technical Communication
Category: Stakeholder Communications
Category: Team Building
Category: New Product Development
Category: Artificial Intelligence

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Category: Program Development
Category: Prompt Engineering
Category: OpenAI
Category: Generative AI
Category: Virtual Environment
Category: Image Analysis
Category: Large Language Modeling
Category: ChatGPT
Category: Artificial Intelligence
Category: Content Creation

What you'll learn

  • Explain the concept, relevance, and best practices of prompt engineering to guide generative AI models in producing meaningful, accurate outputs.

  • Apply prompt engineering techniques to text prompts, improving the reliability and quality of large language models.

  • Practice prompt engineering techniques and approaches, including interview pattern, chain-of-thought, tree-of-thought, to improve prompt outcomes.

  • Explore commonly used tools for prompt engineering to aid with prompt engineering.

Skills you'll gain

Category: Product Requirements
Category: Product Roadmaps
Category: Stakeholder Communications
Category: Product Planning
Category: New Product Development
Category: Market Analysis
Category: Project Management Life Cycle
Category: Product Lifecycle Management
Category: Product Management
Category: Stakeholder Management
Category: Product Development
Category: Commercialization
Category: Team Building
Category: Product Testing
Category: Competitive Analysis

What you'll learn

  • Describe the fundamental concepts of generative AI and its core models

  • Explain the concept of foundation models in generative AI

  • Explore the capabilities of pre-trained models for AI-powered applications.

  • Explore the features, capabilities, and applications of different generative AI platforms, such as IBM watsonx and Hugging Face

Skills you'll gain

Category: Prompt Engineering
Category: Artificial Neural Networks
Category: OpenAI
Category: Deep Learning
Category: Natural Language Processing
Category: Generative AI
Category: IBM Cloud
Category: Google Cloud Platform
Category: Large Language Modeling
Category: Artificial Intelligence
Category: Application Development

What you'll learn

  • Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.

  • Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.

  • Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.

  • Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Skills you'll gain

Category: Natural Language Processing
Category: Generative AI
Category: Machine Learning
Category: ChatGPT
Category: Artificial Intelligence

What you'll learn

  • Explain the fundamental concepts and benefits of using Generative AI in product management

  • Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management

  • Analyze the ethical considerations when using generative AI to conceive, plan, and launch products

  • Apply generative AI techniques to improve performance across the product lifecycle

Skills you'll gain

Category: Prompt Engineering
Category: OpenAI
Category: Generative AI
Category: Image Analysis
Category: Large Language Modeling
Category: ChatGPT

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Daniel C. Yeomans
Daniel C. Yeomans
SkillUp EdTech
28 Courses115,888 learners
Matt Versdahl
Matt Versdahl
SkillUp EdTech
2 Courses80,529 learners
Skill-Up EdTech Team
Skill-Up EdTech Team
SkillUp EdTech
86 Courses227,570 learners

Offered by

IBM
SkillUp EdTech

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23.