IBM & Darden Digital Strategy Specialization

University of Virginia Darden School Foundation

IBM & Darden Digital Strategy Specialization

Get ahead with key business and technical skills. Understand how current technologies are changing industry and create strategy to transform your business

Instructors: Michael Lenox +4 more

7,854 already enrolled

Included with Coursera Plus

6 course series

Get in-depth knowledge of a subject

4.8

(473 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 course series

Get in-depth knowledge of a subject

4.8

(473 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand the value of data and how the rapid growth of technologies such as artificial intelligence and cloud computing are transforming business.

Skills you'll gain

Category: Artificial Intelligence
Category: Apache Hadoop
Category: Cloud Security
Category: Data Analysis
Category: Business Technologies
Category: Business Transformation
Category: Strategic Thinking
Category: Cloud Computing
Category: Cloud Computing Architecture
Category: Business Strategy
Category: Large Language Modeling
Category: Statistical Analysis

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Virginia Darden School Foundation

Specialization - 6 course series

This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.

Applied Learning Project

Introduction to Artificial Intelligence (AI)

Course 112 hours

What you'll learn

Explain the fundamental concepts and applications of AI in various domains.
Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.
Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.
Design a generative AI solution for an organizational challenge, integrating ethical considerations.

Skills you'll gain

Category: Innovation

Category: Artificial Intelligence and Machine Learning (AI/ML)

Category: Emerging Technologies

Category: Product Lifecycle Management

Category: Business Technologies

Category: Technology Strategies

Category: Business Strategy

Category: Business Transformation

Category: Data Strategy

Category: Business Economics

Category: Digital Transformation

Category: Competitive Analysis

The Strategist's Challenge

Course 25 hours

What you'll learn

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation

Skills you'll gain

Category: Apache Hadoop

Category: Apache Hive

Category: Data Analysis

Category: Data Warehousing

Category: Data Collection

Category: Microsoft Excel

Category: Data Mart

Category: Data Cleansing

Category: Data Lakes

Category: Data Science

Category: Apache Spark

Category: Data Visualization

Category: Statistical Analysis

Category: Big Data

Category: Data Wrangling

Category: Data Visualization Software

Introduction to Data Analytics

Course 310 hours

What you'll learn

Explain what Data Analytics is and the key steps in the Data Analytics process
Differentiate between different data roles such as Data Engineer, Data Analyst, Data Scientist, Business Analyst, and Business Intelligence Analyst
Describe the different types of data structures, file formats, and sources of data
Describe the data analysis process involving collecting, wrangling, mining, and visualizing data

Skills you'll gain

Category: Emerging Technologies

Category: Business Technologies

Category: Technology Strategies

Category: Business Process Reengineering

Category: Business Transformation

Category: Cloud Infrastructure

Category: Technology Roadmaps

Category: Data Integrity

Category: Cloud Platforms

Category: Cloud Computing

Category: Performance Improvement

Category: Data Infrastructure

Category: Digital Transformation

Introduction to Cloud Computing

Course 412 hours

What you'll learn

Define cloud computing and explain essential characteristics, history, the business case for cloud, and the emerging technologies enabled by cloud
Describe the cloud service models- IaaS, PaaS, SaaS, and cloud deployment models- Public, Private, Hybrid; explain cloud infrastructure components
Explain emerging Cloud related trends including HybridMulticloud, Microservices, Serverless, Cloud Native, DevOps, and Application Modernization
List and describe services of popular cloud platforms including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Alibaba Cloud, and others

Skills you'll gain

Category: Natural Language Processing

Category: Generative AI

Category: Machine Learning

Category: ChatGPT

Category: Artificial Intelligence

Introduction to Digital Transformation Part 1

Course 54 hours

What you'll learn

Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy

Skills you'll gain

Category: Emerging Technologies

Category: Serverless Computing

Category: Software As A Service

Category: Cloud Services

Category: Cloud-Native Computing

Category: Cloud Security

Category: Cloud Computing Architecture

Category: Cloud Platforms

Category: Microservices

Category: Hybrid Cloud Computing

Category: Devops

Category: Virtual Machines

Category: Cloud Storage

Category: Infrastructure As A Service (IaaS)

Category: Cloud Computing

Introduction to Digital Transformation Part 2

Course 64 hours

What you'll learn

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

Skills you'll gain

Category: Strategic Thinking

Category: Business Consulting

Category: Strategic Decision-Making

Category: Business Strategy

Category: Business Analysis

Category: Value Propositions

Category: Business Economics

Category: Analysis

Category: Organizational Strategy

Category: Market Analysis

Category: Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael Lenox

24 Courses552,034 learners

Jared Harris

University of Virginia Darden School Foundation

10 Courses245,536 learners

Rav Ahuja

IBM

55 Courses3,729,956 learners

Offered by

University of Virginia Darden School Foundation

IBM

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Frequently asked questions

The recommended time for this Specialization is 24 weeks, although you can learn at your own pace.

Interest or some experience in business strategy or technology is useful, but not required.

You do not need to take the courses in specific order.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

IBM & Darden Digital Strategy Specialization

What you'll learn

Skills you'll gain

Details to know

Advance your subject-matter expertise

Specialization - 6 course series

Introduction to Artificial Intelligence (AI)

What you'll learn

Skills you'll gain

The Strategist's Challenge

What you'll learn

Skills you'll gain

Introduction to Data Analytics

What you'll learn

Skills you'll gain

Introduction to Cloud Computing

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 1

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 2

What you'll learn

Skills you'll gain

Earn a career certificate

Instructors

Offered by

Why people choose Coursera for their career

Frequently asked questions

Coursera

Community

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IBM & Darden Digital Strategy Specialization

What you'll learn

Skills you'll gain

Details to know

Advance your subject-matter expertise

Specialization - 6 course series

Introduction to Artificial Intelligence (AI)

What you'll learn

Skills you'll gain

The Strategist's Challenge

What you'll learn

Skills you'll gain

Introduction to Data Analytics

What you'll learn

Skills you'll gain

Introduction to Cloud Computing

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 1

What you'll learn

Skills you'll gain

Introduction to Digital Transformation Part 2

What you'll learn

Skills you'll gain

Earn a career certificate

Instructors

Offered by

Why people choose Coursera for their career

Frequently asked questions

How long does it take to complete the Specialization?

What background knowledge is necessary?

Do I need to take the courses in a specific order?