• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      789 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Conflict Management, Corporate Strategy, Trustworthiness, Organizational Structure, Organizational Strategy, Strategic Leadership, Governance, Leadership Development, Business Modeling, Stakeholder Management, Team Building, Team Leadership, Strategic Thinking, Innovation, Organizational Leadership, Leadership and Management, Business Leadership, Leadership, Negotiation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Fundamentals of Graphic Design

      Skills you'll gain: Typography, Graphic Design, Design Elements And Principles, Graphic and Visual Design, Design, Logo Design, Digital Design, Color Theory, Photo Editing, Writing, Peer Review, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Overcoming Objections, Sales Process, Selling Techniques, Sales Presentation, Cold Calling, Closing (Sales), Sales, Active Listening, Lead Generation, Rapport Building, Customer Relationship Building, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      231 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      AWS Cloud Solutions Architect

      Skills you'll gain: Amazon CloudWatch, Amazon Web Services, Data Lakes, AWS Identity and Access Management (IAM), Amazon DynamoDB, Amazon S3, Serverless Computing, Load Balancing, Cloud Computing, Cloud Computing Architecture, Cloud Solutions, Cloud Storage, Data Architecture, Solution Architecture, Hybrid Cloud Computing, Data Infrastructure, Scalability, User Accounts, Data Engineering, Amazon Elastic Compute Cloud

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • A

      Amazon Web Services

      AWS Cloud Technology Consultant

      Skills you'll gain: Amazon CloudWatch, Software Development Life Cycle, Infrastructure as Code (IaC), Operational Excellence, CI/CD, AWS CloudFormation, Software Architecture, AWS Identity and Access Management (IAM), Scripting, Amazon DynamoDB, Professional Networking, Amazon Web Services, Amazon S3, Extract, Transform, Load, Amazon Elastic Compute Cloud, Network Troubleshooting, Cloud Management, Data Management, Problem Solving, Teamwork

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Content Marketing, Advertising, Social Media Marketing, Social Media Strategy, Content Creation, Content Strategy, Social Media, Marketing Effectiveness, Digital Media Strategy, Key Performance Indicators (KPIs), Marketing Strategies, Drive Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, User Experience, Web Design, Wireframing, User Centered Design, Design Strategies, Functional Requirement, User Research, Usability Testing, Agile Methodology, Web Applications, Persona Development, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Product Management, New Product Development, Agile Software Development, Product Lifecycle Management, Agile Methodology, Agile Project Management, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Sprint Planning, Usability Testing, Project Management Life Cycle, Innovation, User Story, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Business Analysis & Process Management

      Skills you'll gain: Process Analysis, Business Process, Business Analysis, Business Process Modeling, Process Flow Diagrams, Process Management, Business Solutions, Stakeholder Management, Organizational Structure

      4.4
      Rating, 4.4 out of 5 stars
      ·
      6.8K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      Y

      Yale University

      Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

      Skills you'll gain: Negotiation, Leadership, Conflict Management, Persuasive Communication, Communication, Influencing, Relationship Building, Collaboration, Game Theory, Mergers & Acquisitions, Strategic Decision-Making, Strategic Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Unsupervised Learning, Recommenders, Reinforcement Learning

      Skills you'll gain: Unsupervised Learning, Machine Learning, Anomaly Detection, Reinforcement Learning, Machine Learning Algorithms, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Tensorflow, Supervised Learning, Artificial Neural Networks, Predictive Modeling, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5K reviews

      Beginner · Course · 1 - 4 Weeks

    Content Strategy learners also search

    Content Marketing
    Marketing Strategy
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    1…111213…344

    In summary, here are 10 of our most popular content strategy courses

    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign
    • Fundamentals of Graphic Design: California Institute of the Arts
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
    • AWS Cloud Solutions Architect: Amazon Web Services
    • AWS Cloud Technology Consultant: Amazon Web Services
    • Content, Advertising & Social IMC: Northwestern University
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • IBM Product Manager: IBM
    • Business Analysis & Process Management: Coursera Project Network

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok