What are the best e-commerce courses on Coursera?

Top e-commerce courses include Digital Marketing and E-commerce from Google and Supply Chain Management for E-commerce from Starweaver . You can also find programs that cover online store setup, customer behavior, SEO , and payment systems—all relevant for launching or improving an e-commerce business.

Can I take free e-commerce courses on Coursera?

Yes. You can start learning e-commerce topics on Coursera for free in two ways: Preview the first module of many e-commerce courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in e-commerce, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

Do I need prior experience in business or marketing to start learning E-commerce on Coursera?

E-commerce courses on Coursera are accessible to learners of all backgrounds: Beginners can start with introductory courses that cover the basics of setting up an e-commerce business. Those with some business or marketing experience can enhance their skills with more specialized topics such as digital marketing , data analytics , or supply chain management . Advanced learners can explore in-depth strategies for scaling an e-commerce business globally and integrating advanced technology solutions.

What will I learn in an e-commerce course?

You’ll learn how to build and manage an online store, attract and retain customers, set up product pages, use marketing tools like email and social media , and analyze performance data . Some courses also introduce platforms like Shopify , WooCommerce, and Google Ads .

Do I need experience to start learning about e-commerce?

No experience is required. Many courses are designed for beginners and walk you through the process of launching an e-commerce business from scratch. There are also more advanced options for learners with some business or marketing background.

Best E-Commerce Courses & Certificates Online [2025]

Find the Best E-Commerce Course for Your Goals

Status: Free Trial
Status: New AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Spreadsheet Software, A/B Testing, Loyalty Programs, E-Commerce, Campaign Management, Customer experience strategy (CX), Customer Relationship Management, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
40K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience
4.8
Rating, 4.8 out of 5 stars
28K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Make the Sale: Build, Launch, and Manage E-commerce Stores
Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Sales, Marketing Strategies, Market Trend, Process Optimization, Web Design and Development, Target Audience
4.8
Rating, 4.8 out of 5 stars
1.8K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create your e-commerce store with Shopify
Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
4.5
Rating, 4.5 out of 5 stars
554 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
IBM
IBM Digital Marketing and Growth Hacking
Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Management, Google Ads, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Digital Media Strategy, Social Media Campaigns, Drive Engagement, Pay Per Click Advertising, Search Engine Optimization, Instagram, Email Marketing, Content Marketing, Paid media, Generative AI
4.5
Rating, 4.5 out of 5 stars
13 reviews
Beginner · Professional Certificate · 3 - 6 Months
The State University of New York
Launch Your Online Business
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
4.7
Rating, 4.7 out of 5 stars
848 reviews
Beginner · Course · 1 - 4 Weeks

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Universidad de Palermo
E-commerce Academy
Skills you'll gain: E-Commerce, Branding, Online Advertising, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
4.7
Rating, 4.7 out of 5 stars
149 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
O.P. Jindal Global University
Emerging Technologies & Digital Business
Skills you'll gain: Emerging Technologies, Technology Strategies, Business Technologies, Cybersecurity, Digital Transformation, Internet Of Things, Cloud Computing, Digital Marketing, Business Strategy, Blockchain, Artificial Intelligence, Real Time Data, E-Commerce
Build toward a degree
Mixed · Course · 3 - 6 Months
Starweaver
Supply Chain Management for E-commerce
Skills you'll gain: E-Commerce, Supply Chain Management, Supply Chain, Supply Chain Systems, Business Technologies, Logistics Management, Corporate Sustainability, Supply Chain Planning, Technology Strategies, Inventory Management System, Logistics, Order Fulfillment, Supplier Management, Operational Efficiency, Automation
4.6
Rating, 4.6 out of 5 stars
33 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
Acelere a troca de conhecimento com o Agentspace
Skills you'll gain: Google Workspace, OAuth, Data Access, Productivity Software, Enterprise Application Management, Application Deployment, Artificial Intelligence and Machine Learning (AI/ML), Application Programming Interface (API), AWS Identity and Access Management (IAM), Information Architecture, Performance Metric, Generative AI, Data Security
Beginner · Course · 1 - 4 Weeks
Universitat de Barcelona
The entrepreneur's guide for beginners
Skills you'll gain: Entrepreneurship, Market Opportunities, Business Planning, Lean Methodologies, Business Modeling, New Business Development, Business Development, Fundraising, Value Propositions, Target Audience
4.6
Rating, 4.6 out of 5 stars
522 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Create your e-commerce store with Ecwid
Skills you'll gain: Customer Communications Management, Content Management Systems, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Marketing, Tax Management, System Configuration, Business
5
Rating, 5 out of 5 stars
12 reviews
Beginner · Guided Project · Less Than 2 Hours