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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: New
      New
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Marketing Automation, Marketing, AI Personalization, Marketing Strategies

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      B

      Board Infinity

      Writing Effective Technical Documentation

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Software Design Documents, Collaborative Software, Augmented and Virtual Reality (AR/VR), Typography, Multimedia, Proofreading, Design Elements And Principles, GitHub, Application Programming Interface (API), Version Control

      Beginner · Course · 1 - 4 Weeks

    • A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      Beginner · Specialization · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Conformando tu estrategia digital

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Email Marketing, Web Design and Development, Customer Engagement, Digital Communications, Event Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      S

      Simplilearn

      Search Engine Optimization

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Write Blog Posts With Outranking: Rank Articles With AI

      Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Content Strategy, Content Performance Analysis, Writing and Editing, Generative AI, Technology Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • S

      Simplilearn

      Digital Marketing Landscape

      Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Digital Media Strategy, Social Media Marketing, Content Marketing, Search Engine Optimization, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Smarter Content Creation with Microsoft Copilot

      Skills you'll gain: Microsoft Copilot, Content Performance Analysis, Content Creation, Content Marketing, Ideation, Paid media, Generative AI Agents, Marketing, Social Media Content, Personalized Service, Content Strategy, Brainstorming, Search Engine Optimization

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Next-Generation AI Assistant: Claude by Anthropic

      Skills you'll gain: Prompt Engineering, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, Content Creation, Target Audience, Marketing Strategies, Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to copywriting

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    ai-enhanced copywriting: surferseo, upword and anyword
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    1…141516…17

    In summary, here are 10 of our most popular copywriting courses

    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • Writing Effective Technical Documentation: Board Infinity
    • Search Advertising with Google: Aptly
    • Conformando tu estrategia digital: Tecnológico de Monterrey
    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Search Engine Optimization: Simplilearn
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Write Blog Posts With Outranking: Rank Articles With AI: Coursera Project Network
    • Digital Marketing Landscape: Simplilearn
    • Machine Learning for Marketing: O.P. Jindal Global University

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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