• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Javascript

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Artificial Intelligence, Data Literacy, Data Mining, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Deep Learning, Machine Learning, Digital Transformation, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94K reviews

      Beginner · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, Document Management, Generative AI, Artificial Intelligence, Large Language Modeling, Risk Management Framework, Microsoft Excel, Creative Thinking, Ingenuity, Brainstorming, Problem Solving, Data Ethics, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      UiPath

      Robotic Process Automation (RPA)

      Skills you'll gain: Robotic Process Automation, Web Scraping, User Interface (UI), Business Process Automation, Automation, Email Security, UI Components, Test Automation, Excel Macros, Scripting, IT Automation, Data Cleansing, Data Import/Export, Software Development Tools, Data Management, Integrated Development Environments, Data Integration, Application Deployment, Programming Principles, Spreadsheet Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      474 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Content Marketing, Color Theory, Promotional Strategies, Social Media Content, Target Audience, Typography, Digital Marketing, Marketing Communications, Content Creation, Customer experience strategy (CX), Social Media Strategy, Generative AI, Graphic and Visual Design, Marketing Strategies, Cross-Channel Marketing, Design, Marketing Effectiveness, Data Ethics, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      815 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • L

      L&T EduTech

      Fundamentals of Robotics & Industrial Automation

      Skills you'll gain: Automation Engineering, Programmable Logic Controllers, Control Systems, Automation, Simulation and Simulation Software, Robotic Process Automation, Electrical Systems, Human Machine Interfaces, Manufacturing and Production, Industrial Engineering, Electronics, Mechanical Engineering, Internet Of Things, Matlab, Process Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Wrangling, Data Visualization, Interactive Data Visualization, Exploratory Data Analysis, Data Cleansing, Jupyter, Matplotlib, Data Analysis, Pandas (Python Package), Data Manipulation, Seaborn, Data Import/Export, Predictive Modeling, Web Scraping, Automation, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1234…230

    In summary, here are 10 of our most popular marketing automation courses

    • Search Engine Optimization (SEO): University of California, Davis
    • Meta Front-End Developer: Meta
    • IBM AI Foundations for Business: IBM
    • Prompt Engineering: Vanderbilt University
    • Retail Marketing Strategy: University of Pennsylvania
    • Business Foundations: University of Pennsylvania
    • Robotic Process Automation (RPA): UiPath
    • Generative AI for Digital Marketing: IBM
    • Adobe Marketing Specialist: Adobe
    • Leading the Modern Day Business: University of Virginia

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok