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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • G

      Google Cloud

      Vector Search and Embeddings - Español

      Skills you'll gain: Large Language Modeling, Generative AI, Natural Language Processing, Google Cloud Platform, Application Programming Interface (API), Artificial Neural Networks, Algorithms

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Machine Learning in the Enterprise - 日本語版

      Skills you'll gain: Data Governance, MLOps (Machine Learning Operations), Data Management, Forecasting, Google Cloud Platform, Data Pipelines, Applied Machine Learning, Data Processing, Machine Learning, Artificial Neural Networks, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Cómo escribir resumen creativo para proyectos en Mailchimp

      Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      D

      Dartmouth College

      Prescriptive Analytics

      Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Business Mathematics, Data Science, Process Analysis, Complex Problem Solving, Python Programming, Linear Algebra

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Erstellen Sie eine Facebook Anzeige von Ihrer Seite

      Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Online Advertising, Advertising, Digital Advertising, Paid media, Social Media Campaigns, Campaign Management

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      اهتمامات مستخدم فيسبوك المعتدل

      Skills you'll gain: Facebook, Customer Analysis, Web Analytics, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Google Cloud

      Create Image Captioning Models - Italiano

      Skills you'll gain: Image Analysis, Deep Learning, Data Modeling, Computer Vision, Artificial Neural Networks

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Comment Configurer une Campagne D'adeptes

      Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Digital Advertising, Promotions and Campaigns

      Beginner · Guided Project · Less Than 2 Hours

    • I

      IBM

      Capstone Project: Applying UX/UI Design in Real World

      Skills you'll gain:

      Intermediate · Course

    • C

      Coursera Project Network

      Construire votre audience sur Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Google Cloud

      Attention Mechanism - 日本語版

      Skills you'll gain: Machine Learning Methods, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Text Mining, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      فهم مستخدم فيسبوك المعتدل

      Skills you'll gain: Facebook, Target Audience, Customer Insights, Customer Analysis, Social Media, Social Media Marketing, Social Media Management, Content Performance Analysis, Market Analysis, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    Market Research learners also search

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    1…300301302…306

    In summary, here are 10 of our most popular market research courses

    • Vector Search and Embeddings - Español: Google Cloud
    • Machine Learning in the Enterprise - 日本語版: Google Cloud
    • Cómo escribir resumen creativo para proyectos en Mailchimp: Coursera Project Network
    • Prescriptive Analytics: Dartmouth College
    • Erstellen Sie eine Facebook Anzeige von Ihrer Seite: Coursera Project Network
    • اهتمامات مستخدم فيسبوك المعتدل: Coursera Project Network
    • Create Image Captioning Models - Italiano: Google Cloud
    • Comment Configurer une Campagne D'adeptes: Coursera Project Network
    • Capstone Project: Applying UX/UI Design in Real World : IBM
    • Construire votre audience sur Facebook Audience Insights: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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