• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Launching into Machine Learning - Italiano

      Skills you'll gain: Applied Machine Learning, Data Quality, Machine Learning Methods, Machine Learning, Data Cleansing, Machine Learning Algorithms, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Exploratory Data Analysis, Predictive Modeling, Performance Tuning, Big Data, Sampling (Statistics), Regression Analysis

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Content Strategy, Online Advertising, Performance Metric, Business Metrics, Scalability, Revenue Management, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      NLP – Embeddings & Text Preprocessing in Python

      Skills you'll gain: Natural Language Processing, Text Mining, Data Processing, Applied Machine Learning, Data Transformation, Unstructured Data, Feature Engineering, Machine Learning Algorithms, Computer Programming

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      T

      Tecnológico de Monterrey

      El arte de innovar: Emprendimiento en Educación

      Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Solution Design, Innovation, Pedagogy, Market Analysis, Entrepreneurial Finance, Law, Regulation, and Compliance, Market Opportunities, Intellectual Property, Business Modeling, Scalability, Fundraising and Crowdsourcing, Project Finance, Growth Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Strategy: Effective Content

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Geliştiriciler İçin Sorumlu Yapay Zeka: Adalet ve Önyargı

      Skills you'll gain: Data Ethics, Google Cloud Platform, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Validation, Data Quality, Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - Bahasa Indonesia

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Migration, Extract, Transform, Load, Cloud Storage, Data Infrastructure, Big Data, Data Processing, Data Lakes, Apache Airflow, Analytics, Data Storage, Data Transformation, Metadata Management, Apache Spark, Automation, Real Time Data, Serverless Computing

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Applying Machine Learning to Your Data with GC - Español

      Skills you'll gain: Google Cloud Platform, Applied Machine Learning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Deep Learning, Natural Language Processing, Computer Vision

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Achieving Advanced Insights with BigQuery - Português

      Skills you'll gain: SQL, Google Cloud Platform, Data Architecture, Data Security, Performance Tuning, Data Warehousing, Data Manipulation, Data Modeling, Scalability, Data Analysis

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on GCP - Italiano

      Skills you'll gain: Google Cloud Platform, Tensorflow, Unstructured Data, MLOps (Machine Learning Operations), Applied Machine Learning, Big Data, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Predictive Modeling, Natural Language Processing

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      Azure Data Engineering: Cosmos DB, SQL & Analytics

      Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Data Storage, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Cloud-Native Computing, Data Processing, Business Intelligence, Analytics, Cloud Computing Architecture, Data Integration, Data Modeling, Scalability

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes

      Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…308309310…321

    In summary, here are 10 of our most popular marketing analytics courses

    • Launching into Machine Learning - Italiano: Google Cloud
    • Facebook Optimization: Grow Your Presence: Coursera
    • NLP – Embeddings & Text Preprocessing in Python: Packt
    • El arte de innovar: Emprendimiento en Educación: Tecnológico de Monterrey
    • Facebook Strategy: Effective Content: Coursera
    • Geliştiriciler İçin Sorumlu Yapay Zeka: Adalet ve Önyargı: Google Cloud
    • Introduction to Data Engineering on Google Cloud - Bahasa Indonesia: Google Cloud
    • Applying Machine Learning to Your Data with GC - Español: Google Cloud
    • Achieving Advanced Insights with BigQuery - Português: Google Cloud
    • Smart Analytics, Machine Learning, and AI on GCP - Italiano: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok