What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

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Explore the Marketing Analytics Course Catalog

Google Cloud
Gemini for Data Scientists and Analysts - 한국어
Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
GenAI for Compensation: Smarter Pay Equity Analysis
Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, People Analytics, Generative AI, Workforce Planning, ChatGPT, Job Evaluation, Business Ethics, Predictive Analytics, Prompt Engineering, Human Resources, Artificial Intelligence, Human Resource Strategy
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Gemini for Data Scientists and Analysts - 日本語版
Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Whizlabs
Azure ML: Explore & Configure the Machine Learning Workspace
Skills you'll gain: Statistical Modeling, Microsoft Azure, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Statistics, MLOps (Machine Learning Operations), Azure Synapse Analytics, Cloud Computing, Data Management, Virtual Machines
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
Azure Data Engineering: Cosmos DB, SQL & Analytics
Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Data Storage, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Cloud-Native Computing, Data Processing, Business Intelligence, Analytics, Cloud Computing Architecture, Data Integration, Data Modeling, Scalability
Intermediate · Course · 1 - 4 Weeks
Status: New
Google Cloud
Introduction to Data Engineering on Google Cloud - 日本語版
Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Data Import/Export, Big Data, Data Infrastructure, Data Warehousing, Apache Airflow, Data Storage, Data Processing, Data Management, Metadata Management, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
Microsoft Copilot for Power BI: AI-Powered Report Insights
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Data Manipulation, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks
Status: New
Google Cloud
Introduction to Data Engineering on Google Cloud - Português Brasileiro
Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Apache Airflow, Extract, Transform, Load, Data Infrastructure, Data Lakes, Data Management, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Board Infinity
Data Interpretation & Insights: Exam & Recruitment Prep
Skills you'll gain: Decision Making, Data Analysis, Analytical Skills, Estimation, Logical Reasoning, Complex Problem Solving, Analysis, Business Analytics, Deductive Reasoning, Data Presentation
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Board Infinity
Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes
Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills
Beginner · Course · 1 - 3 Months
Google Cloud
Gemini for Data Scientists and Analysts-Português Brasileiro
Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Communities: Maximize Interaction
Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Policy Development, Discussion Facilitation, Content Strategy
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

Gemini for Data Scientists and Analysts - 한국어: Google Cloud
GenAI for Compensation: Smarter Pay Equity Analysis: Coursera Instructor Network
Gemini for Data Scientists and Analysts - 日本語版: Google Cloud
Azure ML: Explore & Configure the Machine Learning Workspace: Whizlabs
Azure Data Engineering: Cosmos DB, SQL & Analytics: Coursera Instructor Network
Introduction to Data Engineering on Google Cloud - 日本語版: Google Cloud
Microsoft Copilot for Power BI: AI-Powered Report Insights: Coursera Instructor Network
Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
Data Interpretation & Insights: Exam & Recruitment Prep: Board Infinity
Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes: Board Infinity

Marketing Analytics Courses Online