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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      IBM Product Manager

      Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Product Strategy, Product Testing, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Leadership and Management, Leadership, Performance Management, Business Leadership, Interviewing Skills, Compensation Management, Decision Making, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Columbia University

      Construction Management

      Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Real Estate, Cash Flows, Construction, Business Transformation, Innovation, Architecture and Construction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Software Development Life Cycle, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Talent Management, Team Motivation, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Leadership, People Development, Team Performance Management, Employee Onboarding, Employee Coaching, Conflict Management, Employee Engagement, Interviewing Skills, Persuasive Communication, Leadership, Professional Networking, Business Leadership, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      779 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      H

      Howard University

      Project Management Essentials

      Skills you'll gain: Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Management, Project Coordination, Agile Project Management, Project Risk Management, Scope Management, Project Controls, Project Planning, Project Closure, Stakeholder Management, Change Control, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      906 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to Project Management

      Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Risk Management, Agile Project Management, Project Management Life Cycle, Agile Methodology, Technical Management, Scope Management, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Income Statement, Organizational Leadership, Organizational Change, Accounting, Product Management, Team Motivation, Cash Flows, Operational Analysis, People Management, Financial Accounting, Marketing, Brand Management, Brand Strategy, Balance Sheet, Financial Analysis, Business Analysis, Business, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Stanford University

      Stanford Introduction to Food and Health

      Skills you'll gain: Cooking, Nutrition and Diet, Preventative Care, Food and Beverage, Public Health and Disease Prevention, Behavioral Health, Clinical Nutrition, Chronic Diseases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Global Marketing, Strategic Communication, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…567…687

    In summary, here are 10 of our most popular brand management courses

    • IBM Product Manager: IBM
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Construction Management: Columbia University
    • IBM IT Project Manager: IBM
    • Leading People and Teams: University of Michigan
    • AI Product Management: Duke University
    • Project Management Essentials: Howard University
    • Introduction to Project Management : IBM
    • Foundations of Management: IESE Business School
    • AI For Everyone: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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