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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      321 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Teaching Writing Process

      Skills you'll gain: Writing, Course Development, Peer Review, Editing, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      267 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Keyword Research, Analytical Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      331 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Write Professional Emails in English

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Business Communication, English Language, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Grammar, Proofreading, Editing, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Writing and Editing: Drafting

      Skills you'll gain: Editing, Writing, Planning, Brainstorming, Time Management, Overcoming Obstacles, Productivity, Creativity, Growth Mindedness, Learning Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      359 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Customer Acquisition Management, Business Metrics, Marketing Strategies, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Berklee

      Songwriting: Writing the Music

      Skills you'll gain: Music Theory, Music, Musical Composition, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 3 Months

    • W

      Wesleyan University

      Creative Writing: The Craft of Style

      Skills you'll gain: Storytelling, Writing and Editing, Editing, Proofreading, Writing, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Cape Town

      Writing your World: Finding yourself in the academic space

      Skills you'll gain: Writing, Culture, Liberal Arts, Editing, Cultural Diversity, Peer Review, Proofreading, Research, Sociology, Style Guides, Creativity, Student Engagement, Learning Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      256 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      681 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular copywriting courses

    • Storytelling in Branding and Content Marketing : IE Business School
    • Teaching Writing Process: Johns Hopkins University
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Write Professional Emails in English: Georgia Institute of Technology
    • Marketing Digital: Universidade de São Paulo
    • Writing and Editing: Drafting: University of Michigan
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Songwriting: Writing the Music: Berklee
    • Creative Writing: The Craft of Style: Wesleyan University

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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