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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • U

      University of Michigan

      Leading Diverse Teams & Organizations

      Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Team Leadership, Growth Mindedness, Organizational Leadership, Cultural Diversity, Industrial and Organizational Psychology, Organizational Change, Human Resource Policies, Performance Metric

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      455 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      458 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      968 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Biology: Ecology, Evolution, & Biodiversity

      Skills you'll gain: Biology, Environment, Microbiology, Life Sciences, Environmental Science, Environmental Issue, Environment and Resource Management, Demography, Natural Resource Management, Anatomy, Molecular Biology, Taxonomy, Estimation, Scientific Methods, Research, Experimentation, Data Collection, Research Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      211 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      An Introduction to Learning Experience Design (LXD)

      Skills you'll gain: Multimedia, Learning Theory, Instructional Design, Web Content Accessibility Guidelines, Educational Materials, Learning Management Systems, Course Development, Design Thinking, Professional Development, Brainstorming, Education Software and Technology, Motivational Skills, Communication, Design, Student-Centred Learning, Creative Thinking, Diversity Equity and Inclusion Initiatives, User Centered Design, Technology Strategies, Quality Assurance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      76 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Communication Strategies, Corporate Sustainability, Brand Management, Business Ethics, Persuasive Communication, Professional Networking, Research, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      590 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Proposal Writing, Client Services, Technical Consulting, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      475 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Techniques: Light, Content, and Sharing

      Skills you'll gain: Photography, Photo Editing, Peer Review, Color Theory, Storytelling, Creativity, Information Privacy, Web Design and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Reporting extra-financier et stratégie RSE

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Reporting, Compliance Reporting, Annual Reports, Stakeholder Engagement, Stakeholder Communications, Key Performance Indicators (KPIs), Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Local Economic Development

      Skills you'll gain: Economic Development, Community Development, Entrepreneurship, Project Design, Global Marketing, Socioeconomics, International Relations, Business Development, New Business Development, Innovation, Public Policies, Policy Development, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      380 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Searches related to social media marketing

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    genai in social media marketing
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    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…646566…371

    In summary, here are 10 of our most popular social media marketing courses

    • Leading Diverse Teams & Organizations: University of Michigan
    • Qualitative Research: University of California, Davis
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Introduction to Biology: Ecology, Evolution, & Biodiversity: Rice University
    • An Introduction to Learning Experience Design (LXD): University of Michigan
    • Principles of Public Relations: University of Colorado Boulder
    • Google SEO Capstone Project: University of California, Davis
    • Photography Techniques: Light, Content, and Sharing: Michigan State University
    • Intro to International Marketing: Yonsei University
    • Reporting extra-financier et stratégie RSE: ESSEC Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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