• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • N

      Northeastern University

      Master of Science in Engineering Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      LLM Engineering with RAG: Optimizing AI Solutions

      Skills you'll gain: Prompt Engineering, Large Language Modeling, OpenAI, Scalability, Generative AI, Data Integration, Artificial Intelligence, Performance Tuning, Application Development, Application Programming Interface (API)

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 日本語版

      Skills you'll gain: Customer Relationship Management, Google Cloud Platform, Generative AI, Big Data, Predictive Modeling, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini in Google Drive - 한국어

      Skills you'll gain: Google Workspace, Generative AI, Prompt Engineering, File Management, Document Management

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Responsible AI for Developers: Privacy & Safety - 日本語版

      Skills you'll gain: Information Privacy, Google Cloud Platform, Data Security, Secure Coding, Personally Identifiable Information, Generative AI, Cloud Security, Artificial Intelligence, Threat Modeling, Data Loss Prevention, Safety and Security, Data Governance, Security Controls, Encryption, Key Management, Identity and Access Management

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Networking in Google Cloud: Fundamentals - Español

      Skills you'll gain: Network Troubleshooting, Network Monitoring, Google Cloud Platform, General Networking, Virtual Private Networks (VPN), Network Infrastructure, Computer Networking, Network Architecture, Virtual Machines, Firewall, Load Balancing

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Cloud Customer Care Fundamentals - 한국어

      Skills you'll gain: Product Support, Technical Support and Services, Technical Support, Google Cloud Platform, Service Level, Issue Tracking, Problem Management, Technical Communication, File Management, Personally Identifiable Information

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Networking in Google Cloud: Network Security - Français

      Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Network Security, Threat Detection, Proxy Servers, Network Monitoring, Intrusion Detection and Prevention, Network Troubleshooting, Firewall, Google Cloud Platform, Identity and Access Management

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini for DevOps Engineers - Deutsch

      Skills you'll gain: Kubernetes, DevOps, CI/CD, Google Cloud Platform, Infrastructure as Code (IaC), System Design and Implementation, Development Environment, Application Performance Management, Natural Language Processing

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Security - Français

      Skills you'll gain: Single Sign-On (SSO), Lightweight Directory Access Protocols, Google Workspace, Application Security, Cloud Security, Security Management, Application Programming Interface (API), Authentications, Threat Detection, Identity and Access Management, Multi-Factor Authentication, User Accounts

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      App Deployment, Debugging, and Performance - 日本語版

      Skills you'll gain: Google Cloud Platform, Cloud Applications, Infrastructure as Code (IaC), Application Deployment, Continuous Deployment, Platform As A Service (PaaS), Application Performance Management, Debugging, Development Environment, Containerization, Serverless Computing

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…682683684…689

    In summary, here are 10 of our most popular brand management courses

    • Master of Science in Engineering Management: Northeastern University
    • LLM Engineering with RAG: Optimizing AI Solutions: Coursera Instructor Network
    • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
    • Gemini in Google Drive - 한국어: Google Cloud
    • Responsible AI for Developers: Privacy & Safety - 日本語版: Google Cloud
    • Networking in Google Cloud: Fundamentals - Español: Google Cloud
    • Google Cloud Customer Care Fundamentals - 한국어: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • Networking in Google Cloud: Network Security - Français: Google Cloud
    • Gemini for DevOps Engineers - Deutsch: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok