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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Statistical Hypothesis Testing, Web Scraping, Relational Databases, Stored Procedure, Databases, Computer Programming Tools, Automation, Data Analysis Software, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Analysis Software, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rice University

      Investment and Portfolio Management

      Skills you'll gain: Portfolio Management, Financial Market, Investments, Securities (Finance), Financial Systems, Securities Trading, Asset Management, Behavioral Economics, Capital Markets, Investment Management, Equities, Performance Measurement, Wealth Management, Finance, Financial Services, Performance Analysis, Risk Management, Return On Investment, Market Liquidity, Derivatives

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Fundamentals of Management

      Skills you'll gain: Goal Setting, Professional Networking, Business Management, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Business Planning, Customer Service, Organizational Leadership, Organizational Strategy, Leadership, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Program Manager

      Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Stakeholder Engagement, Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Strategy, Agile Project Management, Risk Management, Resource Management, Governance, Earned Value Management, Cost Management, Team Building, Project Management, Generative AI Agents

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business, Global Marketing, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Working Capital, Revenue Recognition, Financial Statements, Credit Risk, Accrual Accounting, Financial Analysis, Investments, Corporate Finance, Business Valuation, Financial Statement Analysis, Cash Flows, Financial Accounting, Bookkeeping, Financial Management, Income Statement, Business Ethics, Finance, Return On Investment, Portfolio Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Software Development, Agile Methodology, Kanban Principles, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Product Requirements, Software Technical Review, Code Review, Software Development, Risk Management Framework, User Story

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Copenhagen Business School

      Strategic Management

      Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Market Share

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…789…689

    In summary, here are 10 of our most popular brand management courses

    • Digital Product Management: University of Virginia
    • Data Science Fundamentals with Python and SQL: IBM
    • Introduction to Data Science: IBM
    • Investment and Portfolio Management: Rice University
    • Innovation Management: Erasmus University Rotterdam
    • Fundamentals of Management: University of California, Irvine
    • IBM Program Manager: IBM
    • Strategic Management and Innovation: Copenhagen Business School
    • Business Strategy: University of Virginia
    • Financial Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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