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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Administrative Support and Clerical Tasks, Target Audience, Communication, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      450 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      451 reviews

      Mixed · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Teaching Writing

      Skills you'll gain: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Writing, Syllabus Development, Student Engagement, Writing and Editing, Instructional Strategies, Literacy, Teaching, Developing Training Materials, Storytelling, Empowerment, Differentiated Instruction, Course Development, Mentorship, Language Competency, Creativity, Constructive Feedback

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      646 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Irvine

      Getting Started with Essay Writing

      Skills you'll gain: Writing, Grammar, Editing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      IELTS Writing Section Skills Mastery

      Skills you'll gain: Time Management, Literacy, Grammar, Concision, Analytical Skills, Planning, English Language, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Better Business Writing in English

      Skills you'll gain: Business Writing, Proposal Writing, Business Correspondence, Presentations, Report Writing, Writing, Microsoft PowerPoint, Business Communication, Writing and Editing, Grammar, Peer Review, English Language, Communication, Language Competency, Editing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      508 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Writing Skills for University Success

      Skills you'll gain: Writing, Research, Grammar, Editing, Intellectual Property, Organizational Skills, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Data Ethics, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Glasgow

      Writing for Business Advanced

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Project: Writing a Research Paper

      Skills you'll gain: Peer Review, Writing, Editing, Proofreading, Grammar, Style Guides

      4.7
      Rating, 4.7 out of 5 stars
      ·
      458 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4.1
      Rating, 4.1 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to copywriting

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    In summary, here are 10 of our most popular copywriting courses

    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • English for Effective Business Writing: The Hong Kong University of Science and Technology
    • Teaching Writing: Johns Hopkins University
    • Introduction to Business: University of California, Irvine
    • Getting Started with Essay Writing: University of California, Irvine
    • IELTS Writing Section Skills Mastery: University of California, Irvine
    • Better Business Writing in English: Georgia Institute of Technology
    • Writing Skills for University Success: University of California, Irvine
    • Programmatic Advertising: University of Colorado Boulder
    • Writing for Business Advanced: University of Glasgow

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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