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    • Digital Transformation

    Digital Transformation Courses Online

    Understand digital transformation strategies for business innovation. Learn to leverage digital technologies to improve processes, products, and customer experiences.

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    Explore the Digital Transformation Course Catalog

    • D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      353 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Marketing digital para E-commerce

      Skills you'll gain: Performance Measurement, Marketing Analytics, Digital Advertising, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Social Media Marketing, Marketing Strategy and Techniques, Analysis, Market Opportunities, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Data Literacy, Data Mining, Artificial Intelligence, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Applied Machine Learning, Data Analysis, Data Science, Deep Learning, Digital Transformation, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      93K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Digital Systems: From Logic Gates to Processors

      Skills you'll gain: Computer Architecture, Hardware Architecture, Technical Design, System Design and Implementation, Application Specific Integrated Circuits, Embedded Systems, Digital Design, Computer Hardware, Computational Logic, Simulations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      837 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      Art and the Digital Transformation

      Skills you'll gain: Socioeconomics, Liberal Arts, Digital Transformation, Advocacy, Community Development, Policy Development, Innovation, Creativity, Data Ethics, Technology Strategies, Cultural Diversity, Diversity Equity and Inclusion Initiatives, Emerging Technologies

      Beginner · Course · 1 - 3 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Digital Signal Processing 1: Basic Concepts and Algorithms

      Skills you'll gain: Digital Communications, Electrical and Computer Engineering, Programming Principles, Engineering Analysis, Electronics, Telecommunications, Advanced Mathematics, Algorithms, Linear Algebra, Time Series Analysis and Forecasting, Mathematical Modeling, Computational Logic, Applied Mathematics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      622 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Houston

      Powerful Tools for Teaching and Learning: Digital Storytelling

      Skills you'll gain: Storyboarding, Storytelling, Content Creation, Digital Design, Video Editing, Writing, Multimedia, Photo Editing, Scripting, Peer Review, Oral Expression, Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      240 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Data Wrangling, Apache Hive, Data Collection, Data Mart, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Data Import/Export

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular digital transformation courses

    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Digital Marketing Trends: Coursera Instructor Network
    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
    • Marketing digital para E-commerce: Universidad de Palermo
    • IBM AI Foundations for Business: IBM
    • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona
    • Introduction to Digital Marketing: University of California, Irvine
    • Art and the Digital Transformation: Copenhagen Business School
    • Digital Signal Processing 1: Basic Concepts and Algorithms: École Polytechnique Fédérale de Lausanne
    • Marketing Digital: Universidade de São Paulo

    Frequently Asked Questions about Digital Transformation

    Coursera’s Digital Transformation courses offer learners the opportunity to develop a comprehensive understanding of how digital technologies can be leveraged to drive major changes in business models and processes:

    • Fundamentals of digital transformation, including the integration of digital technology into all areas of a business.
    • Strategies for leading digital innovation and cultural change within organizations.
    • Techniques for analyzing current business operations and identifying opportunities for digital enhancement.
    • Knowledge of emerging digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, and their applications in business.
    • Best practices for managing digital projects, including agile methodologies and user-centered design.
    • Understanding of data-driven decision-making and the use of analytics in strategic planning.‎

    Digital Transformation courses on Coursera are designed to be accessible for both technical and non-technical professionals:

    • Beginners in the field of digital technology or business management can start with introductory courses that provide a basic understanding of digital transformation principles.
    • Those with some experience in specific business or technical roles can deepen their understanding of how digital technologies impact their areas of expertise.
    • Advanced professionals can focus on strategic implementation and leadership aspects of digital transformation.‎

    Upon completing Digital Transformation courses, learners can earn credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and skills in driving digital change.
    • Specializations that explore specific technologies or strategic aspects of digital transformation, enhancing both knowledge and practical application skills.
    • Certificates that can be indicative of proficiency in managing and implementing digital transformation initiatives.‎

    Acquiring skills in digital transformation can open doors to a variety of roles across industries:

    • Digital Transformation Consultant, advising companies on how to integrate digital technologies.
    • Chief Digital Officer, leading digital strategies and innovations at the executive level.
    • Innovation Manager, driving new digital projects and initiatives within a company.
    • Business Analyst, mapping out the impact of digital changes on business processes.
    • Project Manager, overseeing the implementation of digital technologies in various projects.‎

    Looking to enhance your team's Digital Transformation skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our Digital Transformation training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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