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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Meta

      Meta Back-End Developer

      Skills you'll gain: Django (Web Framework), Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), Back-End Web Development, GitHub, Web Design and Development, Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, SQL, Database Design, Unit Testing, Algorithms, Web Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI SQL Database Specialist with ChatGPT

      Skills you'll gain: Prompt Engineering, ChatGPT, Database Design, Productivity, Data Migration, Generative AI, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Database Architecture and Administration, Technical Design, Data Storytelling, Data Analysis, Debugging, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • I

      IBM

      Cloud Application Development Foundations

      Skills you'll gain: Node.JS, Cloud Computing Architecture, Server Side, Cloud-Native Computing, React Redux, Cloud Services, NoSQL, MongoDB, React.js, Web Design and Development, Agile Methodology, Front-End Web Development, JavaScript Frameworks, Cloud Security, Cloud Technologies, Hypertext Markup Language (HTML), HTML and CSS, Restful API, Web Development, Back-End Web Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Managing Social and Human Capital

      Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Leadership and Management, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Compensation and Benefits, Job Analysis, Talent Recruitment, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Python 3 Programming

      Skills you'll gain: Unified Modeling Language, JSON, Object Oriented Programming (OOP), Software Design, Debugging, Object Oriented Design, Data Processing, Web Scraping, Unit Testing, Programming Principles, Data Import/Export, Restful API, Python Programming, Image Analysis, Data Manipulation, Jupyter, Maintainability, Data Structures, Software Engineering, File Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Android Developer

      Skills you'll gain: React Native, Android Studio, Restful API, Version Control, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      New York Institute of Finance

      Operational Risk Management: Frameworks & Strategies

      Skills you'll gain: Operational Risk, Risk Management Framework, Risk Management, Business Risk Management, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Governance, Risk Analysis, Key Performance Indicators (KPIs), Business Process, Regulatory Requirements, Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      354 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      IBM Data Architecture

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      EDHEC Business School

      Investment Management with Python and Machine Learning

      Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Asset Management, Network Analysis, Data Visualization Software, Machine Learning Methods, Return On Investment, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Advanced Analytics, Financial Statements, Applied Machine Learning, Financial Market, Financial Analysis, Financial Modeling, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      Corporate Strategy

      Skills you'll gain: Corporate Strategy, Resource Allocation, Business Strategy, Strategic Decision-Making, Mergers & Acquisitions, Business, Organizational Structure, Business Valuation, New Business Development, Growth Strategies, Analysis, Influencing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Meta iOS Developer

      Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: Interviewing Skills, Data Analysis, Data Processing, Analytical Skills, Artificial Intelligence, Recruitment, Data-Driven Decision-Making, Data Storytelling, Project Documentation, Presentations, Portfolio Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    1…192021…690

    In summary, here are 10 of our most popular brand management courses

    • Meta Back-End Developer: Meta
    • Generative AI SQL Database Specialist with ChatGPT: Vanderbilt University
    • Cloud Application Development Foundations: IBM
    • Managing Social and Human Capital: University of Pennsylvania
    • Python 3 Programming: University of Michigan
    • Meta Android Developer: Meta
    • Operational Risk Management: Frameworks & Strategies: New York Institute of Finance
    • IBM Data Architecture: IBM
    • Investment Management with Python and Machine Learning: EDHEC Business School
    • Corporate Strategy : University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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