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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      P

      PwC

      Problem Solving with Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Analysis Expressions (DAX), Data Validation, Complex Problem Solving, Statistical Analysis, Financial Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Blockchain Basics

      Skills you'll gain: Blockchain, Cryptography, Transaction Processing, Network Protocols, Encryption, Network Model, Data Structures, Distributed Computing, FinTech, Virtual Environment, Data Integrity, Emerging Technologies, Virtual Machines, Verification And Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pittsburgh

      Clinical Terminology for International and U.S. Students

      Skills you'll gain: Medical Terminology, Vital Signs, Laboratory Testing, General Medical Tests and Procedures, Patient Safety, Medication Administration, Emergency and Intensive Care, Medical Prescription, Chronic Diseases, Anatomy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Data Collection, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • A

      Amazon Web Services

      AWS Cloud Practitioner Essentials

      Skills you'll gain: Amazon Web Services, Amazon CloudWatch, Public Cloud, AWS Identity and Access Management (IAM), Cloud Services, Cloud Computing, Cloud Platforms, Cloud Infrastructure, Amazon Elastic Compute Cloud, Cloud Management, Cloud Security, Amazon S3, Cloud Computing Architecture, Continuous Monitoring, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Digital Marketing Revolution

      Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Persona Development, Social Media Strategy, Social Media Marketing, Social Media, Plan Execution, Target Audience, Goal Setting, Content Marketing, Performance Measurement, Social Media Campaigns, Social Media Management, Digital Media Strategy, Active Listening, Marketing Strategies, Business Planning, Marketing, Network Analysis, Content Strategy, B2B Sales, Professional Networking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing & Cross Industry Growth

      Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Target Market, Market Share, Expectation Management, Growth Strategies, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      C# Programming for Unity Game Development

      Skills you'll gain: Unity Engine, Debugging, Object Oriented Programming (OOP), Video Game Development, C# (Programming Language), Game Design, Software Design Patterns, Computer Programming, Event-Driven Programming, Data Structures, Integrated Development Environments, Data Storage, Application Development, Software Design, Program Development, UI Components, Cross Platform Development, Scripting, Data Import/Export, Development Environment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Stanford University

      International Women's Health and Human Rights

      Skills you'll gain: Community Development, Maternal Health, Child Health, Health Equity, Social Justice, Socioeconomics, Human Services, Advocacy, Education and Training, International Relations, Cultural Diversity, Law, Regulation, and Compliance, Geriatrics, Economics, Health Policy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 3 - 6 Months

    Content Marketing learners also search

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    1…192021…255

    In summary, here are 10 of our most popular content marketing courses

    • Problem Solving with Excel : PwC
    • Advertising with Meta: Meta
    • Blockchain Basics: University at Buffalo
    • Clinical Terminology for International and U.S. Students: University of Pittsburgh
    • Fundamentals of Social Media Advertising: Meta
    • AWS Cloud Practitioner Essentials: Amazon Web Services
    • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • Branding: The Creative Journey: IE Business School
    • International Marketing & Cross Industry Growth: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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