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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Market Intelligence, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Advanced · Course · 1 - 3 Months

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      156 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Supply Chain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      248 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Product Manager

      Skills you'll gain: Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Kanban Principles, Product Planning, Product Strategy, Product Testing, Project Management Life Cycle, Agile Project Management, User Story, Stakeholder Engagement, Sprint Retrospectives, Stakeholder Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Backlogs, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Product Roadmaps, Sprint Retrospectives, Employee Coaching, Team Management, Prioritization, Professional Networking, Estimation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Stanford University

      Stanford Introduction to Food and Health

      Skills you'll gain: Cooking, Nutrition and Diet, Preventative Care, Food and Beverage, Public Health and Disease Prevention, Behavioral Health, Clinical Nutrition, Chronic Diseases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      H

      Howard University

      Project Management Essentials

      Skills you'll gain: Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Management, Project Coordination, Agile Project Management, Project Risk Management, Scope Management, Project Controls, Project Planning, Project Closure, Stakeholder Management, Change Control, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      907 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Network Security, Threat Management, Incident Response, Vulnerability Management, Computer Security Incident Management, Hardening, Stakeholder Communications, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Cybersecurity, Network Protocols, Cloud Security, Vulnerability Assessments, Bash (Scripting Language), Operating Systems, Security Controls, Debugging, Python Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1234…687

    In summary, here are 10 of our most popular brand management courses

    • Financial Markets: Yale University
    • Product Management: Capstone Project: IBM
    • Relationship Management and Business Development : Starweaver
    • Marketing Management: S.P. Jain Institute of Management and Research
    • Product Management: Universidad de Palermo
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • IBM Product Manager: IBM
    • Agile Project Management: Google
    • Stanford Introduction to Food and Health: Stanford University
    • Project Management Essentials: Howard University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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