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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Encoder-Decoder Architecture - Bahasa Indonesia

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Deep Learning, Natural Language Processing, Artificial Neural Networks, Text Mining, Applied Machine Learning, Machine Learning

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Commercialise ton entreprise avec les marchandises de Canva

      Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Content Creation, Branding, Graphic Design, Marketing, Design, Promotional Materials, Graphic and Visual Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Key Skillsets for a Sales Representative

      Skills you'll gain: Sales Process, Sales, Selling Techniques, Sales Strategy, Customer Relationship Management, Customer Relationship Management (CRM) Software, Communication, Overcoming Objections, Relationship Building, Collaboration, Presentations, Negotiation, Problem Solving

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

      Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      كيفية الإستفادة من قاعدة العملاء بتحميل جهات اتصال البريد الإلكتروني على تويتر

      Skills you'll gain: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

      Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Bewirb dein Kleinunternehmen auf Facebook mit Canva

      Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Campaigns, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Design and Product

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Plan Execution, Earned Media, Target Audience, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs), Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      The Simplest Guide™ to Base SAS & Advanced SAS

      Skills you'll gain: SAS (Software), Data Manipulation, Data Analysis, Statistical Programming, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis, Descriptive Statistics

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      توقع حضور المواعيد الطبية باستخدام Python

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Processing, Artificial Intelligence, Predictive Modeling, Data Science, Jupyter, Machine Learning, Python Programming

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Bekommen Sie mehr followers durch den posten von Tweet

      Skills you'll gain: Content Creation, Drive Engagement, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Maryland, College Park

      New Map for Product Managers: Rulesets for Global Business

      Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Encoder-Decoder Architecture - Bahasa Indonesia: Google Cloud
    • Commercialise ton entreprise avec les marchandises de Canva: Coursera Project Network
    • Key Skillsets for a Sales Representative: Zoho Corporation
    • التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة: Coursera Project Network
    • كيفية الإستفادة من قاعدة العملاء بتحميل جهات اتصال البريد الإلكتروني على تويتر: Coursera Project Network
    • Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel: Coursera Project Network
    • Bewirb dein Kleinunternehmen auf Facebook mit Canva: Coursera Project Network
    • Execution and Evaluation: University of Colorado Boulder
    • The Simplest Guide™ to Base SAS & Advanced SAS: Packt
    • توقع حضور المواعيد الطبية باستخدام Python: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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