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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Fundamentals of Project Management

      Skills you'll gain: Work Breakdown Structure, Project Management Life Cycle, Project Management, Project Schedules, Scheduling, Project Coordination, Project Management Software, Project Planning, Project Estimation, Team Management, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification

      Skills you'll gain: User Story, Agile Methodology, Behavior-Driven Development, DevSecOps, Scaled Agile Framework, Backlogs, Agile Software Development, Test Driven Development (TDD), Sprint Planning, Kanban Principles, DevOps, Scalability, Risk Management, Agile Product Development, Agile Project Management, Continuous Integration, Lean Methodologies, Sprint Retrospectives, Scrum (Software Development), Management Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Music Production

      Skills you'll gain: Music, Musical Composition, Post-Production, Peer Review, Media Production, Active Listening, Music Performance, Constructive Feedback, Performing Arts, Editing, Instrumental Music, Music Theory, Timelines, Creativity, File Management, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Law, Regulation, and Compliance, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Labor Relations, Customer Engagement, Team Performance Management, Linear Algebra, Risk Management, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, A/B Testing, Marketing Budgets, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Data Visualization, Google Analytics, Google Ads, Return On Investment, Spreadsheet Software, Data Presentation, Web Analytics, Online Advertising, Digital Marketing, Pivot Tables And Charts, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM UI/UX Designer

      Skills you'll gain: UI/UX Research, Agile Software Development, User Experience, Wireframing, User Centered Design, Usability, Responsive Web Design, Agile Methodology, Design Thinking, Kanban Principles, User Flows, User Experience Design, UI Components, Figma (Design Software), Agile Project Management, Usability Testing, Prototyping, Interaction Design, User Story, User Interface (UI) Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Stanford University

      Understanding Einstein: The Special Theory of Relativity

      Skills you'll gain: Physics, Timelines, Verification And Validation, Scientific Methods, Research, Mechanics, Mathematical Modeling, Systems Of Measurement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Certified Associate in Project Management (CAPM)

      Skills you'll gain: Product Roadmaps, Project Management Institute (PMI) Methodology, Project Management, Stakeholder Engagement, Agile Project Management, Stakeholder Management, Project Management Life Cycle, Requirements Elicitation, Project Risk Management, Work Breakdown Structure, Agile Methodology, Project Planning, Requirements Analysis, Project Documentation, Business Analysis, Quality Management, User Requirements Documents, Team Building, Business Requirements, Product Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Music Theory, Musical Composition, Music, Peer Review, Instrumental Music, Storytelling, Music Performance, Creativity, Performing Arts, Automation, Writing, Editing, Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Introduction to Healthcare

      Skills you'll gain: Healthcare Ethics, Pharmaceuticals, Health Systems, Healthcare Industry Knowledge, Health Care, Health Care Administration, Health Care Procedure and Regulation, Medicare, Health Policy, Medical Billing and Coding, Continuous Quality Improvement (CQI), Hospital Medicine

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…394041…701

    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of Project Management: Johns Hopkins University
    • Scrum Master Certification: LearnQuest
    • Music Production: Berklee
    • Data Analytics in Sports Law and Management: The State University of New York
    • Assess for Success: Marketing Analytics and Measurement: Google
    • IBM UI/UX Designer: IBM
    • Understanding Einstein: The Special Theory of Relativity: Stanford University
    • Certified Associate in Project Management (CAPM): Packt
    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Advanced Business Analytics: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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