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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Automation for Everyone: Tech Benefits Unleashed

      Skills you'll gain: Automation, Business Process Automation, Python Programming, Productivity Software, Process Optimization, Digital Transformation, Internet Of Things, Artificial Intelligence, Innovation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      AI Foundations for Everyone

      Skills you'll gain: Prompt Engineering, Large Language Modeling, ChatGPT, Generative AI, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, IBM Cloud, Private Cloud, Data Loss Prevention, Deep Learning, Machine Learning, Artificial Neural Networks, WordPress, Governance, Automation, Generative AI Agents, Business Transformation, Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Data Manipulation, Stored Procedure, Databases, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Digital Advertising, Customer experience strategy (CX), Performance Measurement, E-Commerce, Marketing Strategies, Digital Marketing, Marketing Channel, Customer Analysis, Marketing Analytics, Search Engine Marketing, Brand Marketing, Content Marketing, Search Engine Optimization, Social Media Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      Generative AI Automation

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, Generative AI, Document Management, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, OpenAI, Large Language Modeling, Data Analysis, Organizational Skills, Risk Management Framework, Computer Vision, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Wrangling, Data Visualization, Interactive Data Visualization, Exploratory Data Analysis, Data Cleansing, Jupyter, Matplotlib, Data Analysis, Pandas (Python Package), Data Manipulation, Seaborn, Data Import/Export, Predictive Modeling, Web Scraping, Automation, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Packt

      Selenium Python Automation Testing and Frameworks

      Skills you'll gain: Git (Version Control System), Selenium (Software), Test Automation, GitHub, Jenkins, Test Case, Object Oriented Programming (OOP), CI/CD, Test Data, Software Testing, Unit Testing, Application Frameworks, Integration Testing, Web Development Tools, Programming Principles, Cascading Style Sheets (CSS), Javascript and jQuery, Python Programming, Browser Compatibility, Software Installation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing automation courses

    • Automation for Everyone: Tech Benefits Unleashed: Coursera Instructor Network
    • Marketing Strategy: Illinois Tech
    • AI Foundations for Everyone: IBM
    • Data Engineering Foundations: IBM
    • Leading the Modern Day Business: University of Virginia
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Foundations of Digital Marketing and E-commerce: Google
    • Google Marketing Digital e E-Commerce: Google
    • Generative AI for Digital Marketing: IBM
    • Generative AI Automation: Vanderbilt University

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