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    • Web Analytics

    Web Analytics Courses Online

    Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

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    Explore the Web Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Applied Machine Learning, Data Presentation, Scalability, Data Mining, Data Processing, Statistical Analysis, Data Management, NoSQL, Database Management Systems, Network Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Interactive Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Data Visualization Software, Ggplot2, Database Design, Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Presentation, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Web Design for Everybody: Basics of Web Development & Coding

      Skills you'll gain: Wireframing, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Hypertext Markup Language (HTML), Browser Compatibility, Bootstrap (Front-End Framework), Javascript, Front-End Web Development, User Interface (UI), Web Development Tools, Verification And Validation, Interactive Design, Application Frameworks, Code Review, Web Design and Development, Event-Driven Programming, Usability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Data Modeling, Resource Allocation, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Complex Problem Solving, Linear Algebra

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Developer

      Skills you'll gain: Prompt Engineering, HTML and CSS, Software Development Life Cycle, Software Architecture, Large Language Modeling, Unit Testing, Generative AI, Artificial Intelligence, Software Design, ChatGPT, Jupyter, Scrum (Software Development), Software Engineering, Agile Methodology, Bootstrap (Front-End Framework), Web Design, Application Deployment, Automation, Interviewing Skills, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Business Intelligence, Statistical Methods, Data Management, Probability & Statistics, Statistical Inference, Statistics, Big Data

      4.5
      Rating, 4.5 out of 5 stars
      ·
      165 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Dashboard, Web Scraping, Tableau Software, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Statistical Analysis, Statistics, Statistical Modeling, Matplotlib, Data Visualization Software, Data Processing, JSON, Data Cleansing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Business Analytics

      Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Project Management, Descriptive Analytics, Predictive Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Automation, Data Visualization Software, Data Collection, Data Science, GitHub, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      113K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Front-End Development

      Skills you'll gain: HTML and CSS, Bootstrap (Front-End Framework), Responsive Web Design, Front-End Web Development, User Interface (UI), JavaScript Frameworks, Web Design and Development, Web Applications, React.js, Javascript

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Beginner · Course · 1 - 4 Weeks

    Web Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…456…429

    In summary, here are 10 of our most popular web analytics courses

    • Meta Marketing Analytics: Meta
    • Big Data: University of California San Diego
    • IBM Data Analytics with Excel and R: IBM
    • Web Design for Everybody: Basics of Web Development & Coding: University of Michigan
    • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
    • IBM AI Developer: IBM
    • Business Analytics: Campus BBVA
    • DeepLearning.AI Data Analytics: DeepLearning.AI
    • Analyze Data to Answer Questions: Google
    • Introduction to Business Analytics: Tableau Learning Partner

    Skills you can learn in Mobile And Web Development

    Web (13)
    Mobile App (9)
    Javascript (8)
    Mobile Application Development (8)
    Web Development (8)
    Android Software Development (7)
    CSS (6)
    Programming Language (6)
    Web Application (6)
    Android Studio (5)
    Angularjs (5)
    Computer Program (5)

    Frequently Asked Questions about Web Analytics

    Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎

    You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎

    Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎

    Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

    Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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