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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية استعمال التطبيق ساندين بلو

      Skills you'll gain: User Accounts, Software As A Service, Data Analysis Software, Email Security, Data Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Plan Execution, Earned Media, Target Audience, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs), Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Looker Studio Pro Essentials - 日本語版

      Skills you'll gain: Data Visualization Software, Looker (Software), Team Management, Data Management, Data Security, Data Sharing, Scheduling, Customer Support, Administration, Auditing

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      AI 世界的安全防護簡介

      Skills you'll gain: Data Security, Risk Mitigation, Data Strategy, Enterprise Security, Risk Analysis, Risk Management Framework, Cybersecurity, Regulatory Requirements, Compliance Management, Safety and Security, Artificial Intelligence, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • H

      H2O.ai

      H2O Cloud AI Developer Services

      Skills you'll gain: Large Language Modeling, Image Analysis, Cloud Services, Applied Machine Learning, Computer Vision, MLOps (Machine Learning Operations), Artificial Intelligence, Natural Language Processing, Document Management, Software Development Tools, Data Integration, Deep Learning

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Platform Product Revival

      Skills you'll gain: Sprint Retrospectives, Service Recovery, Drive Engagement, Technology Solutions, User Feedback, Customer Engagement, Technical Product Management, Change Management, Active Listening, Performance Review, User Experience, Decision Making, Continuous Improvement Process

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      استخدام البيانات في iOS

      Skills you'll gain: Restful API, Apple iOS, Core Data (Software), Swift Programming, JSON, Application Programming Interface (API), Authentications, Mobile Development, Authorization (Computing), Data Modeling, Data Management

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Concurrent Rendering Adventures in React 18

      Skills you'll gain: React.js, Front-End Web Development, Performance Tuning, Application Performance Management, User Interface (UI)

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      اهتمامات مستخدم فيسبوك المعتدل

      Skills you'll gain: Facebook, Customer Analysis, Web Analytics, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook

      Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Social Media Content, Social Media, Social Media Marketing, Digital Assets, E-Commerce

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Designing Software-Defined Branch Infrastructures

      Skills you'll gain: Threat Management, Threat Detection, Software-Defined Networking, Network Architecture, Network Planning And Design, Network Security, Cloud-Based Integration, Cloud Computing Architecture, Network Infrastructure, Internet Of Things, Multi-Cloud, Wide Area Networks, Technical Consulting, Scalability, Technology Solutions

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Advanced Applications of CDO in Enterprise Security Admin

      Skills you'll gain: Systems Integration, Enterprise Application Management, Data Governance, Security Strategy, Cloud Management, Network Troubleshooting, Enterprise Security, Security Management, Security Controls, Threat Modeling, Continuous Monitoring, Cyber Security Strategy

      Advanced · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • كيفية استعمال التطبيق ساندين بلو: Coursera Project Network
    • Execution and Evaluation: University of Colorado Boulder
    • Looker Studio Pro Essentials - 日本語版: Google Cloud
    • AI 世界的安全防護簡介: Google Cloud
    • H2O Cloud AI Developer Services: H2O.ai
    • Platform Product Revival: University of Maryland, College Park
    • استخدام البيانات في iOS: Meta
    • Concurrent Rendering Adventures in React 18: Packt
    • اهتمامات مستخدم فيسبوك المعتدل: Coursera Project Network
    • Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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