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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      J

      Johns Hopkins University

      État civil et statistiques pour la santé des populations

      Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Information Management and Medical Records, Demography, Vital Signs, Health Policy, Maternal Health, Chronic Diseases, Data Quality, Data Collection, Medical History Documentation

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Logging and Monitoring in Google Cloud - 日本語版

      Skills you'll gain: Service Level, Application Performance Management, Google Cloud Platform, System Monitoring, Cloud Management, Event Monitoring, Identity and Access Management, Performance Tuning, Continuous Monitoring, Data Access, Query Languages

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Modern JavaScript Tooling, Modules, and Backend Integration

      Skills you'll gain: Jest (JavaScript Testing Framework), Node.JS, Full-Stack Web Development, Webpack, Application Deployment, Web Development Tools, Unit Testing, Back-End Web Development, Restful API, Application Development, Web Development, MongoDB, Javascript, Front-End Web Development, Data Structures

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      AWS: Databases and Migration

      Skills you'll gain: Amazon DynamoDB, Amazon Redshift, Database Management, Operational Databases, Transaction Processing, Data Migration, NoSQL, Redis, Relational Databases, Data Warehousing, Scalability

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Security - Español

      Skills you'll gain: Single Sign-On (SSO), Lightweight Directory Access Protocols, Security Assertion Markup Language (SAML), Google Workspace, Cloud Security, Application Security, Threat Detection, Application Programming Interface (API), Authentications, Security Management, Multi-Factor Authentication, Identity and Access Management, User Accounts

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), AI Personalization, Customer Engagement, Predictive Analytics, Personalized Service, ChatGPT, Customer Service, Customer Insights, Loyalty Programs, Self Service Technologies, Data-Driven Decision-Making, Automation, Business Ethics, Artificial Intelligence, Generative AI, Return On Investment

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for end-to-end SDLC - Bahasa Indonesia

      Skills you'll gain: Development Testing, Debugging, Software Testing, Software Development Life Cycle, Web Applications, Application Development, Software Development Tools, Google Cloud Platform, Application Lifecycle Management, Generative AI Agents, Cloud Applications, Query Languages

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Software Testing, Deployment, and Maintenance Strategies

      Skills you'll gain: Test Planning, User Acceptance Testing (UAT), Software Quality Assurance, Test Case, Quality Assurance, Acceptance Testing, Software Testing, Agile Methodology, Release Management, Technical Documentation, Test Automation, Regression Testing, Continuous Deployment, Usability Testing, Application Deployment, Debugging, Maintainability

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Reliable Cloud Infrastructure: Design and Process - 繁體中文

      Skills you'll gain: Application Deployment, Cloud Infrastructure, Google App Engine, Site Reliability Engineering, Microservices, Service Level, Network Architecture, Kubernetes, CI/CD, Cloud Security, Cloud Computing Architecture, API Design, Google Cloud Platform, Restful API, Cloud Storage, Systems Design, Service Design, Scalability

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      AWS Step Functions – Automate Complex Tasks with Workflows

      Skills you'll gain: Debugging, Amazon Web Services, AWS CloudFormation, Business Process Automation, Automation, Amazon S3, AWS Identity and Access Management (IAM), Amazon CloudWatch, Serverless Computing, API Gateway, Amazon DynamoDB, JSON, Data Validation

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • État civil et statistiques pour la santé des populations: Johns Hopkins University
    • Logging and Monitoring in Google Cloud - 日本語版: Google Cloud
    • Modern JavaScript Tooling, Modules, and Backend Integration: Packt
    • AWS: Databases and Migration: Whizlabs
    • Google Workspace Security - Español: Google Cloud
    • YouTube Analytics: Optimize Performance: Coursera
    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Gemini for end-to-end SDLC - Bahasa Indonesia: Google Cloud
    • Digital Marketing 2: University of Maryland, College Park
    • Software Testing, Deployment, and Maintenance Strategies : IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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