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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Get in-depth knowledge of a subject by completing a series of courses and projects.
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    Explore the Brand Management Course Catalog

    • M

      Microsoft

      SQL Foundations

      Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Data Transformation, Database Management Systems, Database Design, Relational Databases, Data Manipulation, Databases, Query Languages, Microsoft Copilot, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Search Engine Optimization, Videography, Content Strategy, Content Performance Analysis, Content Creation, Branding, Media Strategy, Marketing Channel, Live Streaming, Growth Strategies, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera

      Creating Engaging Content for TikTok

      Skills you'll gain:

      Beginner · Course

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • M

      Microsoft

      Data Manipulation and Transactions in SQL Server

      Skills you'll gain: Transaction Processing, Microsoft SQL Servers, Database Management, SQL, Data Manipulation, Relational Databases, Databases, Data Maintenance, Data Integrity, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Development

      Earn a degree

      Degree · 1 - 4 Years

    • C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • H

      HEC Paris

      Executive MSc & MSc in Innovation and Entrepreneurship

      Skills you'll gain: New Product Development, Research Methodologies, Intellectual Property, Performance Measurement, Financial Modeling, Design Thinking, Value Propositions, Business Strategy, Private Equity, Social Media Strategy, Business Modeling, Team Building, Active Listening, Business Planning, Ideation, Supplier Relationship Management, Entrepreneurship, Creativity, Stakeholder Engagement, Corporate Sustainability

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning

      Earn a degree

      Degree · 1 - 4 Years

    • M

      Microsoft

      Web Development Fundamentals

      Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Applications, Event-Driven Programming, Web Development, Front-End Web Development, Responsive Web Design, Javascript, Data Storage, Data Management, UI Components

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • SQL Foundations: Microsoft
    • Creating Engaging Content for YouTube: Coursera
    • Creating Engaging Content for TikTok: Coursera
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Data Manipulation and Transactions in SQL Server: Microsoft
    • Master of Science in Software Engineering: West Virginia University
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
    • Bachelor of Science in General Business: University of North Texas
    • Executive MBA: IIT Roorkee

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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