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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Master of Science in Electrical and Computer Engineering

      Skills you'll gain: Object Oriented Design, User Story, SQL, Systems Engineering, Real-Time Operating Systems, Field-Programmable Gate Array (FPGA), New Product Development, Failure Analysis, Delegation Skills, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Statistical Modeling, Database Design, Unsupervised Learning, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Maintainability, Test Automation, Software Testing, Version Control, Test Driven Development (TDD), Git (Version Control System), Software Architecture, Continuous Integration, Software Design, Unit Testing, Acceptance Testing, Usability, Regression Testing, Software Design Patterns, Web Content Accessibility Guidelines, Agile Software Development, Quality Assurance, Angular, Unified Modeling Language

      Credit offered

      Mastertrack · 6 - 12 Months

    • I

      Indian School of Business

      Certificate in Strategic Leadership

      Skills you'll gain: Business Strategy, Crisis Management, Strategic Thinking, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Executive Presence, Competitive Intelligence, Team Leadership, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis

      University Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Anomaly Detection, Computer Vision, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Containerization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Machine Learning, CI/CD, Probability & Statistics, Control Systems, Data Ethics, Application Deployment, Epidemiology, Education Software and Technology

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión de Inversiones

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Portfolio Management, Accrual Accounting, Financial Analysis, Investments, Income Statement, Risk Management, Financial Reporting, Balance Sheet, Financial Data, Financial Accounting, Financial Market, Accounting, Business Ethics, Business Risk Management, Finance, Financial Modeling, Financial Trading

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Accounting Foundations Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Ingeniería de Software

      Skills you'll gain: User Story, Process Analysis, Maintainability, Test Automation, Angular, Android Jetpack, Risk Mitigation, Cloud-Native Computing, Dashboard, Design Thinking, Site Reliability Engineering, API Design, Video Game Development, Internet Of Things, Sprint Planning, User Experience Design, Microservices, Machine Learning, Security Requirements Analysis, Cloud Applications

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Inversiones y Finanzas Aplicadas

      Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, FinTech, Financial Statements, Business Analytics, Business Valuation, Derivatives, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Assertiveness, Governance, Financial Analysis, Object Oriented Programming (OOP), Investments, Financial Data

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Trust Based Leadership University Certificate

      Skills you'll gain:

      University Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Finanzas Corporativas

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Accrual Accounting, Financial Analysis, Income Statement, Derivatives, Digital Transformation, Risk Management, Business Valuation, Financial Reporting, Balance Sheet, Financial Data, Financial Accounting, Corporate Strategy, Value Propositions, Securities (Finance), Capital Budgeting, Corporate Finance, Technology Strategies

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

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    In summary, here are 10 of our most popular brand management courses

    • Master of Science in Electrical and Computer Engineering: University of Colorado Boulder
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
    • Certificate in Strategic Leadership: Indian School of Business
    • Maestría en Inteligencia Artificial: Universidad de los Andes
    • Certificado en Gestión de Inversiones: Pontificia Universidad Católica de Chile
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign
    • Maestría en Ingeniería de Software: Universidad de los Andes
    • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
    • Trust Based Leadership University Certificate: HEC Paris

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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