• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Full Stack Software Developer

      Skills you'll gain: Prompt Engineering, Istio, Software Development Life Cycle, Node.JS, Software Architecture, Kubernetes, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Cloud Services, Responsive Web Design, Django (Web Framework), Object-Relational Mapping, Git (Version Control System), Flask (Web Framework), Full-Stack Web Development, Cloud Computing, Data Import/Export, Engineering Software

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain Management, Inventory and Warehousing, Data Analysis, Working Capital, Operational Efficiency, Performance Measurement, Financial Analysis, Strategic Sourcing, Cost Reduction, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Operations Analytics

      Skills you'll gain: Business Analytics, Descriptive Analytics, Predictive Analytics, Analytics, Demand Planning, Data-Driven Decision-Making, Operational Analysis, Business Operations, Risk Analysis, Forecasting, Operations Management, Simulation and Simulation Software, Process Optimization, Decision Making, Decision Tree Learning, Spreadsheet Software, Microsoft Excel, Probability Distribution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Visualization, Predictive Modeling, Interactive Data Visualization, Exploratory Data Analysis, Data Wrangling, Data Analysis, Matplotlib, Pandas (Python Package), Seaborn, Data Presentation, Data Science, Data Import/Export, Programming Principles, Jupyter, Web Scraping, Python Programming, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Houston

      Powerful Tools for Teaching and Learning: Digital Storytelling

      Skills you'll gain: Storyboarding, Storytelling, Content Creation, Digital Design, Video Editing, Multimedia, Photo Editing, Scripting, Peer Review, Oral Expression, Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      241 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Engineering, Data Warehousing, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, Generative AI, Data Import/Export, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Python for Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Descriptive Statistics, Probability & Statistics, NumPy, Data Manipulation, Programming Principles, Jupyter, Python Programming, Regression Analysis, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Key Technologies for Business

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Generative AI, Big Data, ChatGPT, Data Analysis, Data Science, Natural Language Processing, Data Governance, Computer Science, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement, Retail Store Operations

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Processing, Data Storage, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Unstructured Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, ChatGPT, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data Strategy, Data-Driven Decision-Making, Business Strategy, Data Architecture, Data Governance, Computer Science, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96K reviews

      Beginner · Specialization · 1 - 3 Months

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…8910…421

    In summary, here are 10 of our most popular digital analytics courses

    • IBM Full Stack Software Developer: IBM
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • Getting Started in Google Analytics: Coursera Project Network
    • Operations Analytics: University of Pennsylvania
    • Applied Data Science: IBM
    • Powerful Tools for Teaching and Learning: Digital Storytelling: University of Houston
    • IBM Relational Database Administrator: IBM
    • Python for Data Analytics: DeepLearning.AI
    • Key Technologies for Business: IBM
    • Marketing in a Digital World: University of Illinois Urbana-Champaign

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok