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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Artificial Intelligence, Business Transformation, Cloud Security, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Generative AI, Apache Hadoop, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Capstone: Applying Project Management in the Real World

      Skills you'll gain: Project Management, Milestones (Project Management), Data Storytelling, Requirements Analysis, Project Scoping, Project Schedules, Stakeholder Management, Project Planning, Project Documentation, Stakeholder Communications, Quality Management, Interviewing Skills, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Applied Software Engineering Fundamentals

      Skills you'll gain: Software Development Life Cycle, Software Architecture, Linux Commands, Unit Testing, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Software Design, Version Control, File Management, Jupyter, Scrum (Software Development), Application Deployment, Collaborative Software, Automation, Flask (Web Framework), Web Scraping, Python Programming, Software Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: Stakeholder Engagement, Software Development Life Cycle, Software Architecture, Agile Software Development, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Software Design, Kanban Principles, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Macquarie University

      Leading transformations: Manage change

      Skills you'll gain: Change Management, Organizational Change, Business Transformation, Process Management, Influencing, Leadership, Adaptability, Innovation, Resource Management, Gap Analysis, Dealing With Ambiguity, Resilience, Creative Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Computer Programming Tools, Automation, Data Analysis Software, Data Collection, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to Project Management

      Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, People Management, Employee Performance Management, Labor Law, Industrial and Organizational Psychology, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Database Management Essentials

      Skills you'll gain: Database Design, Relational Databases, Data Modeling, Database Management Systems, Databases, Oracle Databases, SQL, Query Languages, PostgreSQL, Systems Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Statistical Hypothesis Testing, Web Scraping, Relational Databases, Stored Procedure, Databases, Computer Programming Tools, Automation, Data Analysis Software, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Analysis Software, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…91011…690

    In summary, here are 10 of our most popular brand management courses

    • IBM & Darden Digital Strategy: IBM
    • Capstone: Applying Project Management in the Real World: Google
    • Applied Software Engineering Fundamentals: IBM
    • IBM Relational Database Administrator: IBM
    • IBM IT Project Manager: IBM
    • Leading transformations: Manage change: Macquarie University
    • Data Science Foundations: IBM
    • Introduction to Project Management: Coursera Project Network
    • Preparing to Manage Human Resources: University of Minnesota
    • Database Management Essentials: University of Colorado System

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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