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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      Engineering and Product Design Processes

      Skills you'll gain: Engineering Design Process, Engineering Drawings, Prototyping, Product Design, Product Development, Hardware Design, Research and Design, Design Specifications, Ideation, User Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Museum of Modern Art

      Fashion as Design

      Skills you'll gain: Culture, Cultural Diversity, Aesthetics, Innovation, Design, Art History, Environmental Issue, Research, Sociology, Design Thinking, Creativity, World History

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Public Relations and Communications Associate

      Skills you'll gain: Media Relations, Marketing and Public Relations, Editing, Content Development and Management, Stakeholder Communications, Stakeholder Management, Proofreading, Public Relations, Internal Communications, Integrated Marketing Communications, Crisis Management, Stakeholder Engagement, Content Creation, Target Audience, Marketing Communications, Communication Planning, Corporate Communications, Writing and Editing, Content Management, Public Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The University of Sydney

      Design-Led Strategy: Design thinking for business strategy and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, User Feedback, Product Testing, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      251 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Cloud Computing Architecture, Cloud Services, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Platforms, Cloud Computing, Agile Project Management, Cloud-Native Computing, User Story, Cloud Storage, Sprint Retrospectives, Sprint Planning, Workflow Management, Performance Metric, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Risk Analysis, Advanced Analytics, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      400 reviews

      Mixed · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…101112…257

    In summary, here are 10 of our most popular product marketing courses

    • Meta Front-End Developer: Meta
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Engineering and Product Design Processes: Arizona State University
    • Fashion as Design: The Museum of Modern Art
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Microsoft Public Relations and Communications Associate: Microsoft
    • Business Analytics: University of Pennsylvania
    • Introduction to Digital Marketing: University of California, Irvine
    • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

    As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

    Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

    Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Product Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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