What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

Top Seo Courses - Learn Seo Online

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Find the Best SEO Course for Your Goals

Status: New
Status: Free Trial
IBM
Generative AI: Accelerate your Digital Marketing Career
Skills you'll gain: Digital Advertising, Email Marketing, Generative AI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Copywriting, Business Ethics, E-Commerce, Customer experience improvement
5
Rating, 5 out of 5 stars
7 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Meta
HTML y CSS en detalle
Skills you'll gain: Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), Debugging, Web Design, UI Components, Semantic Web, Hypertext Markup Language (HTML), Front-End Web Development, Web Content Accessibility Guidelines, Web Analytics and SEO
4.6
Rating, 4.6 out of 5 stars
48 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Filtering and Sorting Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Manipulation, Data Visualization, Data Analysis Expressions (DAX), Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Kennesaw State University
Social Media & Marketing - Jagdish Sheth
Skills you'll gain: Marketing, MarTech, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks
Status: New
Simplilearn
Blogging Course
Skills you'll gain: Blogs, Performance Analysis, Performance Measurement, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Optimization with Next.js: Build a Product Portfolio Website
Skills you'll gain: Web Development Tools, React.js, JavaScript Frameworks, Front-End Web Development, HTML and CSS, Performance Tuning, Web Development, Cascading Style Sheets (CSS), Microsoft Visual Studio
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Aptly
Google Ads Search Certification Preparation
Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Scrimba
JavaScript Algorithms
Skills you'll gain: Software Design Patterns, Software Design, Computational Thinking, Algorithms, Program Development, Theoretical Computer Science, Computer Programming, Software Development, Programming Principles, Data Structures, Computer Science, Javascript
Intermediate · Specialization · 1 - 4 Weeks
Status: New
Status: Free Trial
Google Cloud
Create Embeddings, Vector Search, and RAG with BigQuery
Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Google Cloud Platform, Natural Language Processing, Data Processing, Machine Learning Algorithms
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
Tecnológico de Monterrey
Conformando tu estrategia digital
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Email Marketing, Web Design and Development, Customer Engagement, Digital Communications, Event Management
4.8
Rating, 4.8 out of 5 stars
41 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Getting Started with Vector Search and Embeddings
Skills you'll gain: Google Cloud Platform, Text Mining, Applied Machine Learning, Cloud Applications, Unstructured Data
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Scrimba
Build a Multi-Page Website with Frontend Mentor, HTML, and CSS
Skills you'll gain: Responsive Web Design, HTML and CSS, Typography, Web Design and Development, Front-End Web Development, UI Components, Web Content Accessibility Guidelines, Figma (Design Software), Javascript and jQuery, Browser Compatibility, Wireframing, User Interface (UI), Usability
Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular seo courses

Generative AI: Accelerate your Digital Marketing Career: IBM
HTML y CSS en detalle: Meta
Filtering and Sorting Data in Looker: Google Cloud
Social Media & Marketing - Jagdish Sheth: Kennesaw State University
Blogging Course: Simplilearn
Optimization with Next.js: Build a Product Portfolio Website: Coursera Project Network
Google Ads Search Certification Preparation: Aptly
JavaScript Algorithms: Scrimba
Create Embeddings, Vector Search, and RAG with BigQuery: Google Cloud
Conformando tu estrategia digital: Tecnológico de Monterrey

SEO Courses