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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • W

      Wesleyan University

      Data Management and Visualization

      Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      937 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • M

      Meta

      Medir y optimizar campaƱas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      205 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Advertise YouTube Videos with Zapier

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Marketing Automation, User Accounts, Facebook, Automation, Video Production, Digital Content

      4.3
      Rating, 4.3 out of 5 stars
      Ā·
      24 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      Ā·
      256 reviews

      Beginner Ā· Specialization Ā· 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Facebook Ads Manager

      Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      76 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      450 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Business Marketing, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Law, Regulation, and Compliance, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      813 reviews

      Mixed Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      745 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to edit and improve a Facebook Ad

      Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      16 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      U

      Universidades AnƔhuac

      Marketing Digital: Desde SEO hasta AnalĆ­tica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      7 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      11 reviews

      Beginner Ā· Specialization Ā· 3 - 6 Months

    • M

      Microsoft

      Introduction to Public Relations

      Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Content Creation, Crisis Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      71 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

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    1…151617…61

    In summary, here are 10 of our most popular advertising courses

    • Data Management and Visualization:Ā Wesleyan University
    • Medir y optimizar campaƱas de marketing en redes sociales:Ā Meta
    • Advertise YouTube Videos with Zapier:Ā Coursera Project Network
    • Salesforce Fundamentals:Ā University of California, Irvine
    • Get Started with Facebook Ads Manager:Ā Coursera Project Network
    • English for Effective Business Writing:Ā The Hong Kong University of Science and Technology
    • The Business of Social:Ā Northwestern University
    • Organic Marketing: Facebook Groups For Small Businesses:Ā Coursera Project Network
    • How to edit and improve a Facebook Ad:Ā Coursera Project Network
    • Marketing Digital: Desde SEO hasta AnalĆ­tica de Datos:Ā Universidades AnĆ”huac

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ā€Ž

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ā€Ž

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.ā€Ž

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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