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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Pennsylvania

      Managing Social and Human Capital

      Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Leadership and Management, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Compensation and Benefits, Job Analysis, Talent Recruitment, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Security in Google Cloud

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Prompt Engineering, Kubernetes, Cloud Security, Containerization, OAuth, Cloud Storage, Cloud Services, Application Deployment, Virtual Machines, Security Controls, Cloud Computing, Application Development, Data Storage Technologies, Threat Management, Virtual Private Networks (VPN)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      IBM IT Support

      Skills you'll gain: Cloud Computing Architecture, Technical Support, Technical Support and Services, Cloud Services, Peripheral Devices, Cybersecurity, Computing Platforms, Hardware Troubleshooting, IT Service Management, Cloud Security, Network Troubleshooting, Desktop Support, Cloud Platforms, Encryption, Data Storage, Software Development Life Cycle, Professional Networking, Information Technology, Cloud Computing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • L

      LearnKartS

      PMI-PMP® Certification Training Course

      Skills you'll gain: Cost Management, Scope Management, Agile Project Management, Agile Methodology, Stakeholder Engagement, Project Management, Project Schedules, Agile Software Development, Cost Estimation, Kanban Principles, Project Scoping, Project Risk Management, Lean Methodologies, Conflict Management, Project Management Institute (PMI) Methodology, Project Management Office (PMO), Stakeholder Management, Project Planning, Project Management Life Cycle, Performance Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      262 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Michigan

      Python Data Structures

      Skills you'll gain: Data Structures, Python Programming, Programming Principles, Data Import/Export, Data Manipulation, Development Environment, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      97K reviews

      Beginner · Course · 1 - 3 Months

    • E

      EDHEC Business School

      Investment Management with Python and Machine Learning

      Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Asset Management, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Advanced Analytics, Financial Statements, Applied Machine Learning, Financial Market, Financial Analysis, Financial Modeling, Return On Investment, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      Arizona State University TESOL

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Language Competency, Pedagogy, Literacy, Learning Strategies, Instructional Strategies, Enthusiasm, Motivational Skills, Oral Expression, Learning Styles, Technology Strategies, Grammar, Language Learning, English Language, Vocabulary, Design Elements And Principles, Self-Awareness, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Florida

      Personal & Family Financial Planning

      Skills you'll gain: Financial Planning, Risk Management, Financial Statements, Investments, Insurance, Cash Management, Income Tax, Financial Management, Credit Risk, Portfolio Management, Budgeting, Equities, Personal Development, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Generative AI, Agentic systems, Productivity, AI Personalization, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Google Workspace, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Business Process Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      410 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    In summary, here are 10 of our most popular brand management courses

    • Managing Social and Human Capital: University of Pennsylvania
    • Security in Google Cloud: Google Cloud
    • IBM IT Support: IBM
    • PMI-PMP® Certification Training Course: LearnKartS
    • Python Data Structures: University of Michigan
    • Investment Management with Python and Machine Learning: EDHEC Business School
    • Arizona State University TESOL: Arizona State University
    • Personal & Family Financial Planning: University of Florida
    • Product Management Essentials: University of Maryland, College Park
    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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