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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • D

      Duke University

      Java Programming and Software Engineering Fundamentals

      Skills you'll gain: Object Oriented Programming (OOP), Java, Hypertext Markup Language (HTML), Software Design, Software Design Patterns, Data Structures, HTML and CSS, Debugging, Software Engineering, Cascading Style Sheets (CSS), Web Development, Computer Programming, Programming Principles, Javascript, Encryption, Algorithms, AI Personalization, Web Design, Data Processing, Statistical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Generative AI for Business Intelligence (BI) Analysts

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, OpenAI, Dashboard, Data Storytelling, Large Language Modeling, Artificial Intelligence, Program Development, SQL, Data Analysis, Content Creation, Business Ethics, Image Analysis, Virtual Environment, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, Document Management, Generative AI, Artificial Intelligence, Large Language Modeling, Risk Management Framework, Microsoft Excel, Creative Thinking, Ingenuity, Brainstorming, Problem Solving, Data Ethics, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      162 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IT Fundamentals for Cybersecurity

      Skills you'll gain: IT Service Management, Cloud Computing, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Linux, Incident Response, Networking Hardware, TCP/IP, Cybersecurity, Linux Administration, Network Security, Network Protocols, Computer Security Incident Management, Cloud Security, Operating Systems, Endpoint Detection and Response, Cyber Risk, Data Ethics, Cyber Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22K reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Generative AI Assistants

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Ideation, Verification And Validation, Data Validation, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Data Ethics, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      V

      Vanderbilt University

      AI Agents and Agentic AI in Python: Powered by Generative AI

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, OpenAI, Productivity, Python Programming, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Large Language Modeling, Creative Thinking, Ingenuity, Brainstorming, Software Development Tools, Application Development, Prototyping, Persona (User Experience), Business Logic, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Social Media Marketing, Innovation, Influencing, Storytelling, Virtual Reality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      482 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Digital Governance

      Skills you'll gain: Law, Regulation, and Compliance, Emerging Technologies, Market Dynamics, E-Commerce, Political Sciences, Automation, Digital Transformation, Technology Solutions, Public Administration, Data Governance, Complex Problem Solving, Governance, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Cloud Application Development Foundations

      Skills you'll gain: Node.JS, Cloud Computing Architecture, Server Side, Cloud-Native Computing, React Redux, Cloud Services, NoSQL, MongoDB, React.js, Agile Methodology, Front-End Web Development, JavaScript Frameworks, Cloud Security, Hypertext Markup Language (HTML), HTML and CSS, Restful API, Cloud Platforms, Web Development, Web Development Tools, Back-End Web Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

      Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Excel Macros, Excel Formulas, Data Synthesis, Microsoft Excel, Productivity, Infographics, Data Visualization, Spreadsheet Software, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Interactive Data Visualization, Data Import/Export, Statistical Reporting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Event Marketing, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Stakeholder Communications, Business Development, Advertising, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

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    1…161718…275

    In summary, here are 10 of our most popular digital marketing courses

    • Java Programming and Software Engineering Fundamentals: Duke University
    • Generative AI for Business Intelligence (BI) Analysts: IBM
    • Prompt Engineering: Vanderbilt University
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • IT Fundamentals for Cybersecurity: IBM
    • Generative AI Assistants: Vanderbilt University
    • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
    • International Entertainment and Sports Marketing: Yonsei University
    • Digital Governance: Erasmus University Rotterdam
    • Cloud Application Development Foundations: IBM

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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