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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Cloud Computing Architecture, Cloud Services, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Platforms, Cloud Computing, Agile Project Management, Cloud-Native Computing, User Story, Cloud Storage, Sprint Retrospectives, Sprint Planning, Workflow Management, Performance Metric, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Generative AI Automation

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, Generative AI, Document Management, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, OpenAI, Large Language Modeling, Data Analysis, Organizational Skills, Risk Management Framework, Computer Vision, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Operating Systems and You: Becoming a Power User

      Skills you'll gain: Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Technical Support and Services, File Management, Linux Commands, Software Installation, Identity and Access Management, Authorization (Computing), Virtualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 3 Months

    • V

      Vanderbilt University

      Generative AI Assistants

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Ideation, Verification And Validation, Data Validation, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Data Ethics, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Microsoft

      Microsoft Program Management

      Skills you'll gain: Earned Value Management, Stakeholder Management, Program Management, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Procurement, Team Management, Solution Delivery, Cost Management, Return On Investment, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      69 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Personal Branding: Stand Out and Succeed

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Emotional Intelligence, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      146 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Information Technology (IT) and Cloud Fundamentals

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Peripheral Devices, Cybersecurity, Computing Platforms, Cloud Security, Network Troubleshooting, Cloud Platforms, Encryption, Data Storage, Cyber Attacks, Software Development Life Cycle, Technical Support, Networking Hardware, Application Development, General Networking, Computer Hardware, Information Technology, Cloud Computing, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      New York Institute of Finance

      Operational Risk Management: Frameworks & Strategies

      Skills you'll gain: Operational Risk, Risk Management Framework, Risk Management, Business Risk Management, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Governance, Risk Analysis, Key Performance Indicators (KPIs), Business Process, Regulatory Requirements, Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      353 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Data Analyst

      Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Data Synthesis, Microsoft Excel, Productivity, Infographics, Document Management, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Large Language Modeling, Data Import/Export, Statistical Reporting, Data Integration, Data Transformation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Culture, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Crisis Management, Productivity, Incident Response, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Business Ethics, Information Privacy, Personally Identifiable Information, Cross-Functional Collaboration, Threat Detection, Expense Management, Threat Modeling, Creative Thinking, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    Marketing Analytics
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    Change Management
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    1…192021…690

    In summary, here are 10 of our most popular brand management courses

    • DevOps, Cloud, and Agile Foundations: IBM
    • Generative AI Automation: Vanderbilt University
    • Operating Systems and You: Becoming a Power User: Google
    • Generative AI Assistants: Vanderbilt University
    • Microsoft Program Management: Microsoft
    • Personal Branding: Stand Out and Succeed : University of Michigan
    • Information Technology (IT) and Cloud Fundamentals: IBM
    • Operational Risk Management: Frameworks & Strategies: New York Institute of Finance
    • Generative AI Data Analyst: Vanderbilt University
    • Sports and Society: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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