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    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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    Explore the A/B Testing Course Catalog

    • U

      University of Minnesota

      Software Testing and Automation

      Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Test Tools

      4.3
      Rating, 4.3 out of 5 stars
      ·
      949 reviews

      Intermediate · Specialization · 3 - 6 Months

    • B

      Board Infinity

      ISTQB Foundation Level Software Testing Certification Prep

      Skills you'll gain: Test Tools, Test Planning, Configuration Management, Software Testing, Test Automation, Test Case, Integration Testing, Code Review, Software Technical Review, Software Quality Assurance, Software Development Life Cycle, System Testing, Acceptance Testing, Quality Assurance, Maintainability, Regression Testing, Unit Testing, Test Data, Functional Testing, User Acceptance Testing (UAT)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      38 reviews

      Beginner · Specialization · 1 - 3 Months

    • P

      Packt

      Selenium Python Automation Testing and Frameworks

      Skills you'll gain: Git (Version Control System), Selenium (Software), Test Automation, GitHub, Jenkins, Test Case, Object Oriented Programming (OOP), CI/CD, Test Data, Software Testing, Unit Testing, Application Frameworks, Integration Testing, Web Development Tools, Programming Principles, Cascading Style Sheets (CSS), Javascript and jQuery, Python Programming, Browser Compatibility, Software Installation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

    • D
      S

      Multiple educators

      Machine Learning

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy, Predictive Modeling, Deep Learning, Reinforcement Learning, Random Forest Algorithm, Feature Engineering

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      Penetration Testing, Threat Hunting, and Cryptography

      Skills you'll gain: Cyber Threat Hunting, Cyber Threat Intelligence, Threat Modeling, Penetration Testing, Threat Detection, Threat Management, MITRE ATT&CK Framework, Cryptography, Security Testing, Application Security, Encryption, Code Review, Vulnerability Scanning, Open Web Application Security Project (OWASP), Cyber Operations, Vulnerability Assessments, Security Information and Event Management (SIEM), Test Planning, Network Analysis, Data Integrity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      IBM Cybersecurity Analyst

      Skills you'll gain: Cyber Threat Hunting, Incident Response, IT Service Management, Identity and Access Management, Cloud Computing, Information Technology Infrastructure Library, Endpoint Security, Malware Protection, Penetration Testing, Linux, Computer Security Incident Management, Database Management, Network Security, Networking Hardware, TCP/IP, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, Digital Advertising, E-Commerce, Customer Retention, Customer Relationship Management, Campaign Management, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Full Stack Software Developer

      Skills you'll gain: Prompt Engineering, Istio, HTML and CSS, Node.JS, Software Development Life Cycle, Software Architecture, Kubernetes, Unit Testing, Object-Relational Mapping, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Cloud Services, Cloud-Native Computing, Git (Version Control System), Full-Stack Web Development, Cloud Computing, Jupyter, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      M

      Meta

      Meta Full-Stack Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Django (Web Framework), Version Control, Restful API, Responsive Web Design, Unix Commands, HTML and CSS, Git (Version Control System), GitHub, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), React.js, Mobile Development, SQL, Database Design, Unit Testing, Web Development Tools, Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Back-End Development

      Skills you'll gain: Istio, Open Web Application Security Project (OWASP), Software Development Life Cycle, Software Architecture, Linux Commands, Kubernetes, Unit Testing, Object-Relational Mapping, Application Deployment, NoSQL, Bash (Scripting Language), MongoDB, Shell Script, Cloud-Native Computing, OpenShift, Git (Version Control System), Cloud Applications, Containerization, Jupyter, Grafana

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    A/B Testing learners also search

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    1234…834

    In summary, here are 10 of our most popular a/b testing courses

    • Software Testing and Automation: University of Minnesota
    • ISTQB Foundation Level Software Testing Certification Prep: Board Infinity
    • Selenium Python Automation Testing and Frameworks: Packt
    • Machine Learning: DeepLearning.AI
    • Penetration Testing, Threat Hunting, and Cryptography: IBM
    • IBM Cybersecurity Analyst: IBM
    • Google Digital Marketing & E-commerce: Google
    • IBM Full Stack Software Developer: IBM
    • Meta Full-Stack Developer: Meta
    • IBM Back-End Development: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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