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    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

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    Explore the Content Strategy Course Catalog

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Computing, Generative AI, ChatGPT, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Facebook Storytelling: Write Compelling Stories

      Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Content Creation, Social Media Content, Social Media, Drive Engagement, Prompt Engineering, Generative AI Agents

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Corporate Strategy

      Skills you'll gain: Corporate Strategy, Business Strategy, Resource Allocation, Strategic Decision-Making, Organizational Strategy, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Analysis, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Management, Market Analysis, Business Strategy, Competitive Analysis, Market Research, Market Opportunities, Target Market, Business, Consumer Behaviour, Organizational Structure

      4.5
      Rating, 4.5 out of 5 stars
      ·
      236 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      38 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Search Engine Optimization, Video Editing, Photography, Social Media, Branding, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Social Media Campaigns, Drive Engagement, Digital Content, Photo/Video Production and Technology

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Typography, Logo Design, Digital Design, Web Content, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Creative Design, Intellectual Property, Adobe Photoshop, Visual Design, Content Marketing, Content Strategy, Infographics, Storytelling, Color Theory, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Facebook Strategy: Effective Content

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular content strategy courses

    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Content Creation With Generative AI: Coursera Instructor Network
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Facebook Storytelling: Write Compelling Stories: Coursera
    • Corporate Strategy : University of London
    • Build a social media presence for your business using Canva: Coursera Project Network
    • Fundamentals of Marketing Strategy: University of London
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network
    • Create social media content with Prezi : Coursera Project Network
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera

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