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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Choosing an Objective for a Facebook Ad Campaign

      Skills you'll gain: Facebook, Advertising Campaigns, Lead Generation, Social Media, Social Media Marketing, Digital Advertising, Campaign Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Simplilearn

      Social Media Marketing and Brand Advocacy

      Skills you'll gain: Social Media Marketing, Customer Retention, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Instagram, Marketing, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Digital Media Strategy, Marketing Effectiveness, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Brand Awareness Using Digital Brand Activation

      Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Brand Management, Brand Strategy, Digital Media Strategy, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Management de Eventos

      Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Integrated and Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Campaign Management, Integrated Marketing Communications, Earned Media, Paid media, Owned Media, Shared Media, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Content Marketing, Promotional Strategies, Target Audience, Digital Marketing, Marketing Communications, Content Creation, Customer experience strategy (CX), Digital Advertising, Marketing Strategies, Campaign Management, Product Promotion, Persona Development, Customer Insights, Marketing Automation, Business Marketing, Business-To-Consumer, Sales Process, Customer Relationship Management, Generative AI Agents, Storytelling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo Configurar una Campaña en Facebook Ads

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Advertising, Social Media, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      INSEAD

      Blockchain Opportunity Analysis

      Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Competitive Analysis, Strategic Thinking, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Proposal Development, Decision Making, Market Research, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      207 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular advertising courses

    • Introduction to Market Research: Coursera Instructor Network
    • AI's Existing Impact: Emory University
    • Choosing an Objective for a Facebook Ad Campaign: Coursera Project Network
    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • GenAI in Social Media Marketing: Meta
    • Social Media Marketing and Brand Advocacy: Simplilearn
    • Brand Awareness Using Digital Brand Activation: Coursera Instructor Network
    • Management de Eventos: Universidad de Palermo
    • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
    • Digital Marketing: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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