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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Building Custom Regional Reports with Google Analytics

      Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      271 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • N

      National Academy of Sports Medicine

      Making Sense of Supplements

      Skills you'll gain: Nutrition and Diet, Nutrition Education, Regulatory Compliance, Clinical Nutrition, Medical Science and Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Princípios básicos da publicidade em mídias sociais

      Skills you'll gain: Paid media, Instagram, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Social Media, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Content, Social Media Campaigns, Facebook, Digital Advertising, Information Privacy, Content Creation, Marketing, Copywriting, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción a CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Search Engine Marketing, Keyword Research, Google Ads, Search Engine Optimization, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Target Audience, Digital Media Strategy, Advertising Campaigns, Pay Per Click Advertising, Content Marketing, Email Marketing, Paid media, Advertising, Marketing Analytics, Generative AI, Marketing Strategy and Techniques, Marketing Automation

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • H

      HubSpot Academy

      Strategic Customer Relationship Management & Sales Technique

      Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

      3.8
      Rating, 3.8 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Maryland, College Park

      Program Management and the Art of Communication

      Skills you'll gain: Storytelling, Data Storytelling, Persuasive Communication, Stakeholder Engagement, Strategic Communication, Growth Mindedness, Conflict Management, Emotional Intelligence, Stakeholder Management, Verbal Communication Skills, Cultural Diversity, Target Audience, Information Management, Public Speaking, Relationship Management, Constructive Feedback, Project Management, Influencing, Communication, Virtual Teams

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Media Planning, Market Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Crie sua primeira campanha com Facebook Ads Manager

      Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Account Management, Target Audience, User Accounts, Organizational Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Marketing en Redes Sociales Proyecto Final

      Skills you'll gain: Persona Development, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Goal Setting, Social Media Management, Active Listening, B2B Sales, Marketing Strategies, Marketing Planning, Content Strategy, Marketing Analytics, Calendar Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      99 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Market Opportunities, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Branding, Advertising, Media Planning, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Building Custom Regional Reports with Google Analytics: Coursera Project Network
    • Making Sense of Supplements: National Academy of Sports Medicine
    • Princípios básicos da publicidade em mídias sociais: Meta
    • Introducción a CRM con HubSpot: Coursera Project Network
    • IBM Digital Marketing and Growth Hacking: IBM
    • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
    • Program Management and the Art of Communication: University of Maryland, College Park
    • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
    • Crie sua primeira campanha com Facebook Ads Manager: Coursera Project Network
    • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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