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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Amazon Web Services

      AWS Cloud Support Associate

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Linux, Amazon S3, Scalability, Technical Support, Web Applications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Amazon Web Services

      AWS Cloud Technology Consultant

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Amazon CloudWatch, AWS CloudFormation, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, IT Automation, Cloud Computing, Amazon S3, Extract, Transform, Load, DevOps, Data-Driven Decision-Making, Software Architecture, Cloud Computing Architecture, Amazon DynamoDB, Cloud Infrastructure, Web Applications, Leadership Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Private Equity and Venture Capital

      Skills you'll gain: Private Equity, Business Valuation, Entrepreneurial Finance, Capital Markets, Mergers & Acquisitions, Investments, Financial Management, Legal Risk, Tax Laws, Entrepreneurship, Due Diligence, Negotiation, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.7K reviews

      Mixed · Course · 1 - 3 Months

    • S

      Starweaver

      Personal Productivity, Time Management and Prioritization

      Skills you'll gain: Organizational Skills, Prioritization, Productivity, Time Management, Strategic Prioritization, Productivity Software, Goal Setting, Multitasking, Calendar Management, Office Management, Stress Management, Document Management, Planning, Mental Concentration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      AWS Fundamentals

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Data Migration, Cloud Storage, API Gateway, Hybrid Cloud Computing, Cloud Management, Cloud Infrastructure, Cloud Security, Data Import/Export

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Columbia University

      Construction Cost Estimating and Cost Control

      Skills you'll gain: Construction Estimating, Cost Estimation, Punch Work, Bidding, Cost Control, Project Closure, Lean Methodologies, Project Estimation, Cash Flow Forecasting, Request For Quotation (RFQ), Earned Value Management, Procurement, Request for Proposal, Change Orders, Building Information Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Project Risk Management

      Skills you'll gain: Project Risk Management, Risk Management, Risk Management Framework, Risk Analysis, Risk Mitigation, Business Risk Management, Governance Risk Management and Compliance, Stakeholder Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      Information Systems Auditing, Controls and Assurance

      Skills you'll gain: Audit Planning, Systems Development Life Cycle, Auditing, Compliance Auditing, Information Assurance, Risk Management, IT Management, Security Controls, Internal Controls, System Implementation, Change Management, Risk Analysis, Performance Review, Incident Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Stanford University

      AI in Healthcare

      Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Clinical Data Management, Health Systems, Healthcare Industry Knowledge, Medical Records, Unstructured Data, Health Care, Patient Evaluation, Health Informatics, Data Mining, Statistical Machine Learning, Applied Machine Learning, Electronic Medical Record, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Health Technology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Introduction to Databases

      Skills you'll gain: Database Design, Database Management Systems, SQL, Relational Databases, Databases, MySQL, Data Integrity, Query Languages, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      Technical University of Denmark (DTU)

      Environmental Management & Ethics

      Skills you'll gain: Environmental Regulations, Environment, Environmental Policy, Environmental Issue, Environmental Engineering, Ethical Standards And Conduct, Environmental Science, Systems Thinking, Law, Regulation, and Compliance, Mitigation, Cost Benefit Analysis, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      408 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    Marketing Analytics
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    1…232425…690

    In summary, here are 10 of our most popular brand management courses

    • AWS Cloud Support Associate: Amazon Web Services
    • AWS Cloud Technology Consultant: Amazon Web Services
    • Private Equity and Venture Capital: Università Bocconi
    • Personal Productivity, Time Management and Prioritization: Starweaver
    • AWS Fundamentals: Amazon Web Services
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Construction Cost Estimating and Cost Control: Columbia University
    • Project Risk Management: Coursera Instructor Network
    • Information Systems Auditing, Controls and Assurance: The Hong Kong University of Science and Technology
    • AI in Healthcare: Stanford University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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