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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with HubSpot

      Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Data Management, Integrated Marketing Communications, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Management Essentials: Product and Branding

      Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, Brand Management, Strategic Marketing, Marketing Strategies, Growth Strategies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Cree Increíbles Diseños de Mercadeo usando Canva

      Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      141 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Alfaisal University | KLD

      استراتيجيات التسويق الهجومية والدفاعية

      Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Foundations of Neuroscience

      Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Marketing, Psychology, Performance Measurement, Anatomy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an A/B web page marketing test with Google Optimize

      Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Content Development and Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Social Media & Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, MarTech, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Fundamentals of Internal Business Communications

      Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Presentations, Interpersonal Communications, Business Communication, Target Audience, Employee Engagement, Business Writing, Leadership, Organizational Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Cómo funcionan las marcas?

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      The "Who" of the Marketing Strategy:Segmentation & Targeting

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Get Started with HubSpot: Coursera Project Network
    • AI's Existing Impact: Emory University
    • Marketing Management Essentials: Product and Branding: IE Business School
    • Cree Increíbles Diseños de Mercadeo usando Canva: Coursera Project Network
    • Foundations of Digital Marketing: University of Maryland, College Park
    • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
    • Foundations of Neuroscience: Johns Hopkins University
    • Create an A/B web page marketing test with Google Optimize: Coursera Project Network
    • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
    • Fundamentals of Internal Business Communications : Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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