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    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea piezas para redes sociales usando Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Graphic Design, Social Media, Content Creation, Creative Design, Marketing Design, Marketing Collateral, Design Elements And Principles, Editing, Photo Editing, Branding, Video Editing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      110 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Erste Schritte in Facebook Ads Manager

      Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      T

      Tecnológico de Monterrey

      Presentaciones de Alto Impacto con IA

      Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Storytelling, Data Visualization, Project Documentation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Glasgow

      Writing for Business Advanced

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Emprendimiento y métodos ágiles de desarrollo en videojuegos

      Skills you'll gain: Scrum (Software Development), Value Propositions, Sprint Retrospectives, Business Modeling, Video Game Development, Agile Methodology, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Agile Project Management, Persona Development, Market Opportunities, Product Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程 Business English

      Skills you'll gain: Purchasing, Meeting Facilitation, Business Writing, Procurement, Active Listening, Business Correspondence, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Marketing Communications, Business Management, Influencing, Business Marketing, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a website using Wix Artificial Design Intelligence

      Skills you'll gain: AI Personalization, Email Marketing, Customer Service, Web Design and Development, Customer Relationship Management, Merchant Services, Booking (Sales), Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Technical Managerial Written Skills

      Skills you'll gain: Proposal Writing, Business Writing, Grammar, Technical Writing, Writing, Business Correspondence, Editing, Concision, Persuasive Communication, Target Audience, Communication, Leadership

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Foundations of Strategic Communications

      Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Influencing, Organizational Leadership, Active Listening, Culture

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Online Advertising, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Marketing Strategies, Customer Engagement, Marketing Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 1 - 3 Months

    Advertising learners also search

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    1…272829…63

    In summary, here are 10 of our most popular advertising courses

    • Crea piezas para redes sociales usando Canva: Coursera Project Network
    • Erste Schritte in Facebook Ads Manager: Coursera Project Network
    • Presentaciones de Alto Impacto con IA: Tecnológico de Monterrey
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera Project Network
    • Writing for Business Advanced: University of Glasgow
    • Emprendimiento y métodos ágiles de desarrollo en videojuegos: Universidad de los Andes
    • 商务英语课程 Business English: Arizona State University
    • Build a website using Wix Artificial Design Intelligence: Coursera Project Network
    • Technical Managerial Written Skills: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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