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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      N

      New York Institute of Finance

      공급망금융 시장 및 핀테크 생태계

      Skills you'll gain: Financial Market, Supply Chain Management, Transportation, Supply Chain, and Logistics, Market Trend, Market Dynamics, FinTech, Financial Services, Market Analysis, Supplier Relationship Management, Banking, Stakeholder Management

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Canvas de propuesta de valor con Miro

      Skills you'll gain: Value Propositions, Collaborative Software, Business Modeling, Project Design, Customer experience strategy (CX), Virtual Teams

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      N

      Northeastern University

      Strategic Info Systems: Planning & Business Alignment

      Skills you'll gain: Scope Management, Requirements Management, Project Documentation, Change Control, Project Planning, Agile Methodology, Strategic Planning, Project Management Life Cycle, Information Technology, Project Management, Stakeholder Communications

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Agile, Healthy, and Attractive Organizations

      Skills you'll gain: Business Transformation, Leadership, Organizational Change, Innovation, Organizational Structure, Business Technologies, Organizational Strategy, Operational Efficiency, Business Economics, Communication Strategies, Data-Driven Decision-Making, Agile Methodology, Decision Making

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Cómo vincular cuentas de anuncios de Meta Business

      Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Digital Advertising, Social Media Marketing, Advertising, Social Media, Payment Processing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      A Comprehensive Guide To Acing Job Interviews

      Skills you'll gain: Interviewing Skills, Non-Verbal Communication, Negotiation, Verbal Communication Skills, Composure, Professionalism, Communication, Rapport Building, Stress Management, Active Listening, Problem Solving

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Cómo escribir resumen creativo para proyectos en Mailchimp

      Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      A liderança do gerente de projeto

      Skills you'll gain: Negotiation, Emotional Intelligence, Team Management, Verbal Communication Skills, Team Building, Leadership, Communication, Project Management, Conflict Management, Interpersonal Communications, Non-Verbal Communication

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      دمج التطبيقات في لوحة معلومات هووتسويت

      Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Facebook, Dashboard, Account Management, Business Software, Pinterest, LinkedIn, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      W

      Whizlabs

      Design and Implement a Source Control Strategy

      Skills you'll gain: Application Deployment, Azure DevOps, Continuous Deployment, Git (Version Control System), Version Control, Microsoft Azure, Release Management, Infrastructure as Code (IaC), Code Review

      Intermediate · Course · 1 - 4 Weeks

    • U

      UBITS

      Adelántate a la crisis: elabora el BIA de tu negocio

      Skills you'll gain: Business Continuity, Business Continuity Planning, Risk Analysis, Operational Risk, Business Process, Risk Management, Business Priorities, Process Analysis, Prioritization, Project Documentation, Stakeholder Engagement

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1…279280281…287

    In summary, here are 10 of our most popular marketing strategy courses

    • 공급망금융 시장 및 핀테크 생태계: New York Institute of Finance
    • Canvas de propuesta de valor con Miro: Coursera Project Network
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Strategic Info Systems: Planning & Business Alignment: Northeastern University
    • Agile, Healthy, and Attractive Organizations: University of Maryland, College Park
    • Cómo vincular cuentas de anuncios de Meta Business: Coursera Project Network
    • A Comprehensive Guide To Acing Job Interviews: Packt
    • Cómo escribir resumen creativo para proyectos en Mailchimp: Coursera Project Network
    • A liderança do gerente de projeto: Tecnológico de Monterrey
    • دمج التطبيقات في لوحة معلومات هووتسويت: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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