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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Pavement Materials and Design (IRC and MoRTH)

      Skills you'll gain: Civil Engineering, Civil and Architectural Engineering, Structural Analysis, Construction, Failure Analysis, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Laboratory Testing, Product Testing

      Advanced · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Attention Mechanism - Português Brasileiro

      Skills you'll gain: Machine Learning Methods, Performance Tuning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Deep Learning, Natural Language Processing, Text Mining

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      مقدمة إلى خدمة رؤى الجمهور على فيسبوك

      Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Social Media, Social Media Marketing, Business Intelligence

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Define tu objetivo para tu campaña publicitaria en Facebook

      Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Management, Social Media Strategy, Goal Setting

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases des opérations avec Goldman Sachs 10,000 Women

      Skills you'll gain: Process Mapping, Operational Efficiency, Business Operations, Operations Management, Business Process, Process Analysis, Business Process Improvement, Operational Analysis, Process Improvement, Customer experience improvement, Technology Strategies

      Mixed · Course · 1 - 4 Weeks

    • U

      UBITS

      Crecimiento exponencial para líderes y empresas

      Skills you'll gain: Business Transformation, Growth Strategies, Strategic Leadership, Business Development, Strategic Thinking, Organizational Change, Organizational Strategy, Emerging Technologies, Digital Transformation, Business Strategies, Leadership, Innovation, Organizational Structure, Market Opportunities

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Prescriptive Analytics Project Ideation

      Skills you'll gain: Simulations, Operations Research, Simulation and Simulation Software, Sprint Planning, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Business Planning, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Business Analysis, Needs Assessment, Analytics, Portfolio Management, Investment Management, Complex Problem Solving

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      비즈니스와 사회의 글로벌 트렌드

      Skills you'll gain: Demography, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Social Sciences, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business, Business Economics, Analysis, Governance

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Causal Inference Project Ideation

      Skills you'll gain: Experimentation, Research Design, A/B Testing, Business Analysis, Analytical Skills, Complex Problem Solving, Statistical Inference, Business Priorities, Data Ethics, Prioritization, Project Planning

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Mastering BFSI Interviews: Resumes & Mock Interviews

      Skills you'll gain: Professional Networking, Interviewing Skills, Finance, Financial Analysis, Banking, Verbal Communication Skills, Branding, Relationship Building, LinkedIn, Business Writing, Presentations, Communication

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Predictive Analytics

      Skills you'll gain: Business Ethics, Predictive Analytics, Scikit Learn (Machine Learning Library), Digital Transformation, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Machine Learning, Classification And Regression Tree (CART), Regression Analysis, Python Programming, Cloud Computing, Data Quality, Performance Metric, Artificial Neural Networks

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Build, Train and Deploy ML Models with Keras on Google Cloud - 한국어

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Data Pipelines, Google Cloud Platform, Artificial Neural Networks, Data Transformation, Deep Learning, MLOps (Machine Learning Operations), Data Processing, Cloud Computing, Application Programming Interface (API), Application Frameworks

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
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    Strategy
    1…295296297…307

    In summary, here are 10 of our most popular market research courses

    • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
    • Attention Mechanism - Português Brasileiro: Google Cloud
    • مقدمة إلى خدمة رؤى الجمهور على فيسبوك: Coursera Project Network
    • Define tu objetivo para tu campaña publicitaria en Facebook: Coursera Project Network
    • Les bases des opérations avec Goldman Sachs 10,000 Women: Goldman Sachs
    • Crecimiento exponencial para líderes y empresas: UBITS
    • Prescriptive Analytics Project Ideation: University of Minnesota
    • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
    • Causal Inference Project Ideation: University of Minnesota
    • Mastering BFSI Interviews: Resumes & Mock Interviews: Board Infinity

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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