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    • Web Analytics

    Web Analytics Courses Online

    Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

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    Explore the Web Analytics Course Catalog

    • E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Extract, Transform, Load, Business Analytics, Data Collection, Data Quality, Exploratory Data Analysis, Data Visualization Software, Regression Analysis, Network Analysis, Tidyverse (R Package), Internal Controls, Business Intelligence, Data Processing, Data-Driven Decision-Making, R Programming, Robotic Process Automation, Analytics

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Generative AI Engineering

      Skills you'll gain: Prompt Engineering, Data Wrangling, Large Language Modeling, Unit Testing, Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Artificial Intelligence, ChatGPT, Natural Language Processing, Data Cleansing, Jupyter, Data Analysis, Unsupervised Learning, Data Manipulation, PyTorch (Machine Learning Library), Data Import/Export, Exploratory Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, Digital Advertising, E-Commerce, Customer Retention, Customer Relationship Management, Campaign Management, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Data Analysis with R Programming

      Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Visualization, Data Analysis, Tidyverse (R Package), Data Visualization Software, Statistical Programming, Data Cleansing, Data Manipulation, Programming Principles, Data Transformation, Integrated Development Environments, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Predictive Modeling, Matplotlib, Applied Machine Learning, Kinesiology, Injury Prevention, Statistical Machine Learning, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      256 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Full-Stack JavaScript Developer

      Skills you'll gain: Istio, HTML and CSS, Node.JS, Software Development Life Cycle, Software Architecture, Kubernetes, Server Side, MongoDB, Application Deployment, CI/CD, Cloud-Native Computing, React Redux, NoSQL, Restful API, OpenShift, Git (Version Control System), Cloud Applications, Containerization, Ajax, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Capital, Talent Management, Human Resources Management and Planning, Workforce Planning, Performance Analysis, Data-Driven Decision-Making, Analytics, Employee Retention, Data Analysis, Employee Performance Management, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Data Wrangling, Apache Hive, Data Collection, Data Mart, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Data Import/Export

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Descriptive Analytics, Analytics, Data Analysis, Dashboard, Data Literacy, AWS Identity and Access Management (IAM), Data Visualization, Amazon Web Services, Big Data, Amazon S3, Business Intelligence, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      890 reviews

      Beginner · Course · 1 - 4 Weeks

    Web Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1234…428

    In summary, here are 10 of our most popular web analytics courses

    • Strategic Business Analytics: ESSEC Business School
    • Business Analytics: University of Illinois Urbana-Champaign
    • IBM Generative AI Engineering: IBM
    • Google Digital Marketing & E-commerce: Google
    • Advanced Business Analytics: University of Colorado Boulder
    • Data Analysis with R Programming: Google
    • Sports Performance Analytics: University of Michigan
    • IBM Full-Stack JavaScript Developer: IBM
    • People Analytics: University of Pennsylvania
    • Data Analysis and Visualization Foundations: IBM

    Skills you can learn in Mobile And Web Development

    Web (13)
    Mobile App (9)
    Javascript (8)
    Mobile Application Development (8)
    Web Development (8)
    Android Software Development (7)
    CSS (6)
    Programming Language (6)
    Web Application (6)
    Android Studio (5)
    Angularjs (5)
    Computer Program (5)

    Frequently Asked Questions about Web Analytics

    Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎

    You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎

    Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎

    Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

    Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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