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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • É

      École Polytechnique Fédérale de Lausanne

      Introduction to Household Water Treatment and Safe Storage

      Skills you'll gain: Sanitation, Water Resources, Public Health, Emergency Response, Program Evaluation, Health Policy, Environmental Monitoring, Infectious Diseases, Governance, Microbiology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Digital Health

      Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, Health Information Management, Interoperability, Public Health, Epidemiology, Tableau Software, Digital Transformation, User Centered Design, Technology Strategies, Big Data, Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      290 reviews

      Intermediate · Specialization · 1 - 3 Months

    • B

      Brightline Initiative

      Bridging the Gap between Strategy Design and Delivery

      Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Decision-Making, Strategic Thinking, Organizational Effectiveness, Business Leadership, Business Strategy, Organizational Change, Business Consulting, Change Management, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      784 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Estrategia y Planificación de Marketing

      Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Building Your Sales Career

      Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      649 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Liderazgo y Pensamiento Crítico

      Skills you'll gain: Critical Thinking, Independent Thinking, Influencing, Organizational Leadership, Self-Awareness, Decision Making, Leadership, Industrial and Organizational Psychology, Strategic Thinking, Leadership and Management, Team Motivation, Personal Development, Emotional Intelligence, Business Leadership, Leadership Development, Resilience, Strategic Decision-Making, Social Skills, Psychology, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      432 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Implementation

      Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Business Strategy, Culture Transformation, Change Management, Strategic Communication, Risk Management, Key Performance Indicators (KPIs), Organizational Effectiveness, Business Metrics, Professional Networking, Cross-Functional Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      928 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Importance of Listening

      Skills you'll gain: Real Time Data, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Analytics, Content Strategy, Text Mining, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Enterprise Systems

      Skills you'll gain: Enterprise Resource Planning, Business Systems, Change Management, Organizational Change, System Implementation, Business Process, Business Management, Business, Project Design, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      794 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Leading Diverse Teams & Organizations

      Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Team Leadership, Growth Mindedness, Organizational Leadership, Cultural Diversity, Industrial and Organizational Psychology, Organizational Change, Human Resource Policies, Performance Metric

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      455 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      High Stakes Leadership: Leading in Times of Crisis

      Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      439 reviews

      Intermediate · Course · 1 - 4 Weeks

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    1…323334…222

    In summary, here are 10 of our most popular pricing strategy courses

    • Introduction to Household Water Treatment and Safe Storage: École Polytechnique Fédérale de Lausanne
    • Digital Health: Imperial College London
    • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
    • Estrategia y Planificación de Marketing : Universidad de Palermo
    • Sales Training: Building Your Sales Career: HubSpot Academy
    • Liderazgo y Pensamiento Crítico: Tecnológico de Monterrey
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • Strategy Implementation: Copenhagen Business School
    • The Importance of Listening: Northwestern University
    • Enterprise Systems: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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