• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Get Ready to Sell: Guided Projects and Portfolio Development

      Skills you'll gain: Sales Process, Sales, Sales Strategy, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Customer Relationship Management, Interviewing Skills, Prospecting and Qualification, Portfolio Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Docker and Kubernetes for ASP.NET Development

      Skills you'll gain: Cloud-Native Computing, Containerization, Kubernetes, Docker (Software), ASP.NET, .NET Framework, Nginx, CI/CD, Cloud Applications, Development Environment, Application Deployment, YAML, Proxy Servers, Load Balancing, Scalability, Microsoft SQL Servers

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Deep Research: Strategic AI Edge for Leaders

      Skills you'll gain: Strategic Decision-Making, Procurement, Generative AI, Competitive Intelligence, Strategic Leadership, Due Diligence, Strategic Sourcing, Artificial Intelligence, Business Research, Business Intelligence, Data-Driven Decision-Making, Talent Sourcing, Business Consulting, Complex Problem Solving, Market Intelligence, Cross-Functional Collaboration, Talent Acquisition, Management Consulting, Prompt Engineering, Agentic systems

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Certified Vault Operations Professional – A Complete Guide

      Skills you'll gain: Key Management, Authentications, System Monitoring, Kubernetes, Hardening, Encryption, Identity and Access Management, Scalability, Data Security, Continuous Monitoring, Authorization (Computing), Application Security, Security Controls, Performance Tuning, Disaster Recovery, Role-Based Access Control (RBAC), Public Key Infrastructure, User Accounts, Configuration Management, Database Management

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Essential Dashboarding & Storytelling Techniques

      Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IESE Business School

      Mastering the Art of Scaling and Convincing Investors

      Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Accrual Accounting, Financial Statement Analysis, Financial Accounting, Financial Statements, People Management, Financial Data, Balance Sheet, Product Marketing, Performance Measurement, Marketing, Marketing Strategy and Techniques, Team Building, Working Capital, Income Statement, Financial Analysis, Financial Reporting, Team Management, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: Entrepreneurship, Human Resources Management and Planning, Marketing, Business Management, Innovation, Financial Analysis, Small Business Accounting, Value Propositions, Business Marketing, Business Planning, Recruitment, Business Operations, Customer Analysis, Financial Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Marketing Channel, Business Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Marketing Communications, Business Correspondence, Marketing Planning, Active Listening, Advertising, Business Marketing, Telephone Skills, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Django for Everybody

      Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, JSON, Database Design, SQL, Application Frameworks, Databases, Application Development, Javascript, Object Oriented Programming (OOP), Web Development, Data Modeling, Application Security, Web Applications, Web Servers

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…333435…239

    In summary, here are 10 of our most popular search engine marketing courses

    • Financial & Technical Skills for Business Success: Packt
    • Get Ready to Sell: Guided Projects and Portfolio Development: Zoho Corporation
    • Docker and Kubernetes for ASP.NET Development: Packt
    • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University
    • Certified Vault Operations Professional – A Complete Guide: Packt
    • Essential Dashboarding & Storytelling Techniques: University of Colorado Boulder
    • Mastering the Art of Scaling and Convincing Investors: IESE Business School
    • Claves de la Dirección de Empresas: IESE Business School
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok